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The role of gender and work status in shopping center patronage


  • Raajpoot, Nusser A.
  • Sharma, Arun
  • Chebat, Jean-Charles


Substantial research in marketing has examined the impact of store atmospherics on retail store patronage [Baker Julie. Parasuraman A. Grewal Dhruv. Voss Glenn B. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing. 2002; 66 (April):120-41]. In addition, research has examined the effect of gender and work status on social influence and role expectations within the context of shopping center patronage [Evans Kenneth R. Christiansen Tim. Gill James D. The Impact of Social Influence and Role Expectations on Shopping Center Patronage Intentions. Academy of Marketing Science Journal. 1996; 24 (Summer): 208-18]. This research extends previous research and examines the differential effects of gender and work status characteristics on the relationship between shopping mall characteristics (including atmospherics) and consumer shopping center patronage. The results of a study of 1015 shoppers demonstrate that there are few significant differences between models for men and women, and even between women who work outside the home and those who do not. Implications and directions for future research are derived.

Suggested Citation

  • Raajpoot, Nusser A. & Sharma, Arun & Chebat, Jean-Charles, 2008. "The role of gender and work status in shopping center patronage," Journal of Business Research, Elsevier, vol. 61(8), pages 825-833, August.
  • Handle: RePEc:eee:jbrese:v:61:y:2008:i:8:p:825-833

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    References listed on IDEAS

    1. Roger Betancourt & David Gautschi, 1990. "Demand Complementarities, Household Production, and Retail Assortments," Marketing Science, INFORMS, vol. 9(2), pages 146-161.
    2. Turley, L. W. & Milliman, Ronald E., 2000. "Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence," Journal of Business Research, Elsevier, vol. 49(2), pages 193-211, August.
    3. Ryan, Michael J & Bonfield, E H, 1975. " The Fishbein Extended Model and Consumer Behavior," Journal of Consumer Research, Oxford University Press, vol. 2(2), pages 118-136, Se.
    4. Stephen J. Hoch & Eric T. Bradlow & Brian Wansink, 1999. "The Variety of an Assortment," Marketing Science, INFORMS, vol. 18(4), pages 527-546.
    5. Dittmar, Helga & Beattie, Jane & Friese, Susanne, 1995. "Gender identity and material symbols: Objects and decision considerations in impulse purchases," Journal of Economic Psychology, Elsevier, vol. 16(3), pages 491-511, September.
    6. Garbarino, Ellen & Strahilevitz, Michal, 2004. "Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation," Journal of Business Research, Elsevier, vol. 57(7), pages 768-775, July.
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    Cited by:

    1. repec:eee:joreco:v:19:y:2012:i:3:p:313-324 is not listed on IDEAS
    2. Christoph Teller & Jennifer A. Thomson, 2011. "Gender differences of shoppers in the marketing and management of retail agglomerations," The Service Industries Journal, Taylor & Francis Journals, vol. 32(6), pages 961-980, January.
    3. Pons, Frank & Giroux, Marilyn & Mourali, Mehdi & Zins, Michel, 2016. "The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects," Journal of Business Research, Elsevier, vol. 69(2), pages 1000-1007.
    4. repec:eee:joreco:v:39:y:2017:i:c:p:208-218 is not listed on IDEAS
    5. Avichai Snir & Daniel Levy, 2011. "Shrinking Goods and Sticky Prices: Theory and Evidence," Working Paper series 17_11, Rimini Centre for Economic Analysis.
    6. Daniel Levy & Avichai Snir, 2013. "Shrinking Goods," Emory Economics 1303, Department of Economics, Emory University (Atlanta).
    7. repec:eee:joreco:v:19:y:2012:i:2:p:240-248 is not listed on IDEAS
    8. Breazeale, Michael & Lueg, Jason E., 2011. "Retail shopping typology of American teens," Journal of Business Research, Elsevier, vol. 64(6), pages 565-571, June.
    9. repec:eee:joreco:v:18:y:2011:i:1:p:1-9 is not listed on IDEAS
    10. repec:eee:joreco:v:19:y:2012:i:3:p:271-278 is not listed on IDEAS

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