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Mall experiences are not universal: The moderating roles of national culture and mall industry age

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  • Gilboa, Shaked
  • Vilnai-Yavetz, Iris
  • Mitchell, Vince
  • Borges, Adilson
  • Frimpong, Kwabena
  • Belhsen, Nourdine

Abstract

Faced with rising competition from innovative retail channels, the primary competitive advantage of shopping malls lies in the unique set of experiences they can provide. A widely accepted assumption in the mall literature is that the contribution of mall experiences to equity and loyalty is stable, positive, and universal. Here shoppers from four countries (England, France, Israel, and Morocco) reported their mall experiences (seductive, social, and recreational). These experiences impact loyalty through mall equity differentially in each country. National culture and mall industry age moderate positive mall outcomes, challenging previous assumptions about standardization across countries as the best approach to mall management.

Suggested Citation

  • Gilboa, Shaked & Vilnai-Yavetz, Iris & Mitchell, Vince & Borges, Adilson & Frimpong, Kwabena & Belhsen, Nourdine, 2020. "Mall experiences are not universal: The moderating roles of national culture and mall industry age," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    • Handle: RePEc:eee:joreco:v:57:y:2020:i:c:s0969698920304926
    DOI: 10.1016/j.jretconser.2020.102210
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    References listed on IDEAS

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    2. Krey, Nina & Picot-Coupey, Karine & Cliquet, Gérard, 2022. "Shopping mall retailing: A bibliometric analysis and systematic assessment of Chebat's contributions," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).

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