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Are Greeks'Unconcerned about Ethical Market Choices?

Author

Listed:
  • Antonia Delistavrou

    (Alexander Technological Educational Institute of Thessaloniki, P.O. Box 141, 57400, Greece)

  • Irene Tilikidou

    (Alexander Technological Educational Institute of Thessaloniki, P.O. Box 141, 57400, Greece)

Abstract

An Ethical Unconcern (EthU) scale was constructed and its impact on Positive Ethical Consumption was examined. The procedure of EthU included literature search, brainstorming and discussion groups to generate the preliminary pool of 99 items, refinement of the scale via a students' survey by the employment of item to total correlation and alpha if item deleted techniques. The initial scale was tested in a consumer survey conducted in the urban area of Thessaloniki, Greece. Item to total correlation and alpha if item deleted techniques were applied again, followed by Exploratory Factor Analysis (EFA) by the employment of PCA. The procedure left 21 items in five factors with eigenvalues greater than 1 explaining 61.34 percent of the variance. The five factors were named Boycott/ Discursive, Fair Trade, Scepticism, Powerlessness and Ineffectiveness. The AMOS SPSS was then used to conduct confirmatory factor analysis. Goodness of fit results indicated that the measurement model fit the data well (χ square=594.226, p

Suggested Citation

  • Antonia Delistavrou & Irene Tilikidou, 2014. "Are Greeks'Unconcerned about Ethical Market Choices?," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 3(4), pages 47-58, December.
  • Handle: RePEc:sph:rjedep:v:3:y:2014:i:4:p:47-58
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    References listed on IDEAS

    as
    1. Jeffery Bray & Nick Johns & David Kilburn, 2011. "An Exploratory Study into the Factors Impeding Ethical Consumption," Journal of Business Ethics, Springer, vol. 98(4), pages 597-608, February.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Han, Heesup & Hsu, Li-Tzang (Jane) & Sheu, Chwen, 2010. "Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities," Tourism Management, Elsevier, vol. 31(3), pages 325-334.
    4. Andreas Chatzidakis & Sally Hibbert & Andrew Smith, 2007. "Why People Don’t Take their Concerns about Fair Trade to the Supermarket: The Role of Neutralisation," Journal of Business Ethics, Springer, vol. 74(1), pages 89-100, August.
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    Cited by:

    1. Andrei Angheluta & Larisa Mihoreanu & Carmen Costea, 2016. "Innovative Solutions for Companies to Reduce Gender Gaps (UK Study Case)," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 5(2), pages 37-46, June.

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    More about this item

    Keywords

    Ethical Consumption; Ethical Unconcern; Measure Development;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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