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Microsoments In Mobile Marketing: Prospects For The Development Of Russian Tourism

Author

Listed:
  • Alina Pashina

    (Vladimir branch of RANEPA)

Abstract

The article is devoted to the role of micro-moments in the development of the tourism industry. The tendencies of consumer behavior are analyzed, the main types of micro-moments in mobile marketing are considered, examples of specific world cases are given. The state of the industry today is determined and specific recommendations on the implementation of the strategy for using micro-momentsare given.

Suggested Citation

  • Alina Pashina, 2019. "Microsoments In Mobile Marketing: Prospects For The Development Of Russian Tourism," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
    • Handle: RePEc:mmb:journl:articl_v4_21_19
    as

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    File URL: http://www.marketing-mba.ru/article/v4_19/Pashina.pdf
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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