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Theoretical view on “food deserts” and on the future of food retailing

Author

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  • Erika Dudáš Pajerská

    (University of Economics in Bratislava, Bratislava, Slovak Republic)

Abstract

The on-going modernization of food retailing has most prominently reflected in the trend of replacing traditional small businesses with larger scale formats. In many cases, there is a negative impact of this process, and as a result, many experts are following the rules of the functioning of this segment. They offer an image of the future distribution of food retailing by defining the impacts of these deals. The effectiveness of the aforementioned negative consequences greatly affects food coverage and availability for the population. When retail manager is deciding on the location of a retail food business, he takes into account the market share indicator along with the expected turnover and not the availability of food for the purchasers. So there are areas with insufficient saturation of basic and necessary human needs – called food deserts. The issue of such territories did not reach as much interest in the Slovak professional public as the focus of foreign authors. For this reason, the contribution focuses on providing of review of theoretical approaches to food deserts as well as on the future of food retailing.

Suggested Citation

  • Erika Dudáš Pajerská, 2017. "Theoretical view on “food deserts” and on the future of food retailing," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(2), pages 23-33.
    • Handle: RePEc:cub:journm:v:12:y:2017:i:2:p:23-33
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    More about this item

    Keywords

    retail; food retail; food desert; availability of food;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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