IDEAS home Printed from https://ideas.repec.org/p/ddf/wpaper/19.html
   My bibliography  Save this paper

Communication Controlling of Digital Signage : Perception, Usage and Effects of Digital Point-of-Sale Media
[Kommunikationscontrolling von Digital Signage : Wahrnehmung, Nutzung und Wirkung von Point-of-Sale-Bildschirmmedien]

Author

Listed:
  • Sven Pagel

    (Department of Economics of the Duesseldorf University of Applied Sciences)

  • Alexander Juergens

    (Department of Economics of the Duesseldorf University of Applied Sciences)

  • Janina Guenther

    (Department of Economics of the Duesseldorf University of Applied Sciences)

  • Katrin Mollekopf

    (Department of Economics of the Duesseldorf University of Applied Sciences)

Abstract

Shopping is an adventure. Not only flagship-stores, but also ordinary supermarkets around the corner can deliver excellent shopping experience by using appealing digital instruments, for example by applying digital signage. The number of digital screens at the point of sale is ever increasing in recent years. Frequently these screens are just used as digital posters. Acoustic and visual attractions of Point-of-Sale-TV are hardly ever combined. Also the installation of PoS-TV does not seem to have any regulations at all. First insights and recommendations for installing PoS-TV can be drawn from an explorative and quantitative study in three different markets. Purchase as an economical impact is only the third Stepp with in acomplex reception process of perception, usage and effect.

Suggested Citation

  • Sven Pagel & Alexander Juergens & Janina Guenther & Katrin Mollekopf, 2011. "Communication Controlling of Digital Signage : Perception, Usage and Effects of Digital Point-of-Sale Media [Kommunikationscontrolling von Digital Signage : Wahrnehmung, Nutzung und Wirkung von Poi," Duesseldorf Working Papers in Applied Management and Economics 19, Duesseldorf University of Applied Sciences.
    • Handle: RePEc:ddf:wpaper:19
    as

    Download full text from publisher

    File URL: https://nbn-resolving.org/urn:nbn:de:hbz:due62-opus-6668
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Moving Image; Digital Signage; Point-of-Sale; Video-Content; Food retail; Usability; Eyetracking; Bewegtbildkommunikation; Lebensmitteleinzelhandel;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ddf:wpaper:19. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Stefanie Soehnitz (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.