IDEAS home Printed from https://ideas.repec.org/a/mmb/journl/articl_v2_2_15.html

Resource-Based Approach For The Management Of Service Company

Author

Listed:
  • Surgikova A.V.

    (St. Petersburg State University)

Abstract

This paper propose to consider resource-based theory management concept as the way to transit results of the performance to the new markets and projects and corporate decision-making

Suggested Citation

  • Surgikova A.V., 2015. "Resource-Based Approach For The Management Of Service Company," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
    • Handle: RePEc:mmb:journl:articl_v2_2_15
    as

    Download full text from publisher

    File URL: http://www.marketing-mba.ru/article/v2_15/Surgikova.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jean-Marie Blin & Joe A. Dodson, 1980. "The Relationship between Attributes, Brand Preference, and Choice: A Stochastic View," Management Science, INFORMS, vol. 26(6), pages 606-619, June.
    2. Nicolai J. Foss, 2007. "Scientific progress in strategic management: the case of the resource-based view," International Journal of Learning and Intellectual Capital, Inderscience Enterprises Ltd, vol. 4(1/2), pages 29-46.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Surgikova Anna V., 2014. "Ways of using marketing tools within publishing houses to create dynamic communication system," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, September.
    2. Cermak, Gregory W., 1996. "Budget allocation as a measure of potential demand," Journal of Economic Psychology, Elsevier, vol. 17(5), pages 591-613, November.
    3. John R. Hauser & Steven M. Shugan, 2008. "Defensive Marketing Strategies," Marketing Science, INFORMS, vol. 27(1), pages 88-110, 01-02.
    4. Sergio Barile & Mara Grimaldi & Francesca Loia & Carlo Alessandro Sirianni, 2020. "Technology, Value Co-Creation and Innovation in Service Ecosystems: Toward Sustainable Co-Innovation," Sustainability, MDPI, vol. 12(7), pages 1-25, April.
    5. Y Hayashi & M-H Hsieh & R Setiono, 2009. "Predicting consumer preference for fast-food franchises: a data mining approach," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 60(9), pages 1221-1229, September.

    More about this item

    Keywords

    ;
    ;
    ;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mmb:journl:articl_v2_2_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sidorchuk, Roman (email available below). General contact details of provider: https://edirc.repec.org/data/rsconru.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.