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Online Advertising Impact in the Bio Products Decision Purchase Process

Author

Listed:
  • Raluca-Giorgiana Chivu
  • Ivona Stoica

Abstract

As time passes by, people have become more and more interested in a healthy lifestyle. This is due to a number of external factors (stress, fatigue, sedentariness) that harm the general health of the body. The main idea of this paper is people are turning to various sources of information that are not necessarily scientifically grounded, their main source of information being the online environment to have a healthy lifestyle. For these reasons, we analysed the impact of marketing elements on the nutritional approaches adopted by the consumers and the reasons why they can easily accept information without scientific knowledge that may harm their health. For the same reasons, BIO products have reached in recent years, a more natural, healthier and less harmful idea for most of people with medium and high income.

Suggested Citation

  • Raluca-Giorgiana Chivu & Ivona Stoica, 2018. "Online Advertising Impact in the Bio Products Decision Purchase Process," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 47-52, September.
    • Handle: RePEc:khe:scajes:v:4:y:2018:i:3:p:47-52
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    References listed on IDEAS

    as
    1. Ozinci, Yaacov & Perlman, Yael & Westrich, Sara, 2017. "Competition between organic and conventional products with different utilities and shelf lives," International Journal of Production Economics, Elsevier, vol. 191(C), pages 74-84.
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    More about this item

    Keywords

    Bio products; decision purchase process; consumer behaviour;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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