Urban Marketing and its Impact over the Touristic Attractiveness of the Cities – A Conceptual Approach
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References listed on IDEAS
- Motta,Massimo, 2004. "Competition Policy," Cambridge Books, Cambridge University Press, number 9780521016919, March.
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Keywordsurban marketing; destination marketing; city branding; tourism; touristic attractiveness; competitiveness.;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
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