IDEAS home Printed from https://ideas.repec.org/a/jes/wpaper/y2016v8i3p490-504.html
   My bibliography  Save this article

The Eu’S Voice Beyond Its Borders: The European Union’S External Communication

Author

Listed:
  • Luminita SOPRONI

    () (Senior Lecturer Ph.D., Department of International Relations and European Studies, University of Oradea, Romania)

  • Ioan HORGA

    () (Professor Ph.D., Department of International Relations and European Studies, University of Oradea, Romania)

Abstract

The EU’s developing global role demands a new approach to communications outside the Union. Besides communicating its policies to its citizens in order to enhance their trust in the idea of the United Europe, it is also extremely important to provide information regarding its policies and actions beyond its borders, to non-member countries and also to various international entities and organizations. This approach is necessary because the strength of an organization’ (in our case the European Union’s) external reputation depends not only on the core values embedded in its domestic culture, but also on the way how it communicates them to various target publics.The paper analyses the external communication of the European Union (lines of action, actors involved, and communication realized through different policies) and how it affects the external image of the region, demonstrating the need for a coherent communication strategy that combines the interests of Member States with those of the European institutions and the needs of internal public with those of external public.

Suggested Citation

  • Luminita SOPRONI & Ioan HORGA, 2016. "The Eu’S Voice Beyond Its Borders: The European Union’S External Communication," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 8(3), pages 490-504, October.
  • Handle: RePEc:jes:wpaper:y:2016:v:8:i:3:p:490-504
    as

    Download full text from publisher

    File URL: http://www.ceswp.uaic.ro/articles/CESWP2016_VIII3_SOP.pdf
    Download Restriction: no

    More about this item

    Keywords

    European Union; global communication; visibility; image; strategy;

    JEL classification:

    • R1 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
    • H77 - Public Economics - - State and Local Government; Intergovernmental Relations - - - Intergovernmental Relations; Federalism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jes:wpaper:y:2016:v:8:i:3:p:490-504. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alupului Ciprian). General contact details of provider: http://edirc.repec.org/data/csjesro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.