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The Eu’S Voice Beyond Its Borders: The European Union’S External Communication


  • Luminita SOPRONI

    (Senior Lecturer Ph.D., Department of International Relations and European Studies, University of Oradea, Romania)

  • Ioan HORGA

    (Professor Ph.D., Department of International Relations and European Studies, University of Oradea, Romania)


The EU’s developing global role demands a new approach to communications outside the Union. Besides communicating its policies to its citizens in order to enhance their trust in the idea of the United Europe, it is also extremely important to provide information regarding its policies and actions beyond its borders, to non-member countries and also to various international entities and organizations. This approach is necessary because the strength of an organization’ (in our case the European Union’s) external reputation depends not only on the core values embedded in its domestic culture, but also on the way how it communicates them to various target publics.The paper analyses the external communication of the European Union (lines of action, actors involved, and communication realized through different policies) and how it affects the external image of the region, demonstrating the need for a coherent communication strategy that combines the interests of Member States with those of the European institutions and the needs of internal public with those of external public.

Suggested Citation

  • Luminita SOPRONI & Ioan HORGA, 2016. "The Eu’S Voice Beyond Its Borders: The European Union’S External Communication," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 8(3), pages 490-504, October.
  • Handle: RePEc:jes:wpaper:y:2016:v:8:i:3:p:490-504

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    More about this item


    European Union; global communication; visibility; image; strategy;
    All these keywords.

    JEL classification:

    • R1 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
    • H77 - Public Economics - - State and Local Government; Intergovernmental Relations - - - Intergovernmental Relations; Federalism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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