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Personal Brand – From Theory To Practice In Contemporary Society. Literature Review

Author

Listed:
  • Corina AnaMaria IOAN

    (The Doctoral School of Economics and Business Administration,"Al.I. Cuza" University, Iasi, Romania)

  • Florin Alexandru LUCA

    ("Gheorghe Asachi" Technical University of Iasi)

  • Constantin SASU

    (Faculty of Economics and Business Administration,"Al.I. Cuza" University, Iasi, Romania)

Abstract

In Romanian contemporary society personal brand is taking shape as a concept of topical interest which might arouse increasingly interest of marketing.specialists We propose to highlight the practical significance of personal brand in most fields, apart from the theoretical aspects that personal brand implies. On the premise that anyone has or can build a personal brand, the study is hereby established as the starting point in the formulation of strategies for the development of personal brand, valid by default for implement a personal development, strategies depending on the professional and personal enviroment, level of education, material resources or other variables.

Suggested Citation

  • Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU, 2013. "Personal Brand – From Theory To Practice In Contemporary Society. Literature Review," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 29, pages 171-182, October.
  • Handle: RePEc:cmj:interc:y:2013:i:29:ioan&all
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    File URL: http://www.mi.bxb.ro/Articol/MI_29_16.pdf
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    Citations

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    Cited by:

    1. Ştefan MATEI, 2014. "The Promotional Mix In A Marketing-Oriented Winy Company," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 5, pages 449-454, November.
    2. Ştefan MATEI, 2014. "Promotion Strategies In Wine Marketing," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 603-614, July.
    3. Ştefan MATEI, 2014. "Profiling The Wine Consumer Market: Case Studies On Usa And Romania," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 615-622, July.
    4. Ariadna-Ioana GAVRA JURAVLE & Constantin SASU & Geanina BUBĂSCU, 2015. "Qualitative Analysis Regarding The Decision-Makers In Terms Of Tourism Promotion," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 7, pages 329-340, April.

    More about this item

    Keywords

    personal brand; personal marketing; personal development; proffesional brand; career marketing;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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