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Motivaciones para viajar del sector senior en España. Implicaciones en la comercialización de destinos turísticos

Author

Listed:
  • Nieves Losada Sánchez
  • Elisa Alén González
  • Trinidad Domínguez Vila

Abstract

El sector turístico resulta el gran beneficiario del proceso de envejecimiento demográfico, con una población mayor actualmente más orientada al ocio que las generaciones anteriores. Por ello, la motivación de viaje de los senior se configura como una de las variables comportamentales de mayor relevancia de cara a un conocimiento en profundidad de este colectivo. Así, en esta investigación se evalúa la relación entre dos componentes de la motivación, los factores push y pull a través de diversos análisis estadísticos se determina la relación entre el propósito principal del viaje y los atributos del destino para este colectivo. Finalmente, se proponen estrategias específicas para ofertar productos acordes a la motivación del viaje.

Suggested Citation

  • Nieves Losada Sánchez & Elisa Alén González & Trinidad Domínguez Vila, 2014. "Motivaciones para viajar del sector senior en España. Implicaciones en la comercialización de destinos turísticos," DOCFRADIS Working Papers 1402, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2014.
  • Handle: RePEc:ovr:docfra:1402
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    More about this item

    Keywords

    Envejecimiento demográfico; motivación de viaje; factores push y pull;

    JEL classification:

    • L8 - Industrial Organization - - Industry Studies: Services
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • J14 - Labor and Demographic Economics - - Demographic Economics - - - Economics of the Elderly; Economics of the Handicapped; Non-Labor Market Discrimination

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