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Consumer Preferences for Amount and Type of Fat in Ground Beef

Author

Listed:
  • Lusk, Jayson L.
  • Parker, Natalie

Abstract

Scientists and beef industry participants are investigating ways to improve the healthiness of beef. We report results of a nationwide mail survey developed to determine consumers’ preferences for fat content in ground beef and identify how consumers would most like to improve the healthiness of beef. The results from a choice-based conjoint experiment indicate that consumers place significant value on reducing saturated fat and the Omega 6:3 ratio in ground beef, but were relatively unconcerned about conjugated linoleic acid. The relatively new method of best-worst scaling was used to further identify which methods consumers most preferred producers use to improve fat content in beef. The results indicate consumers preferred feeding cattle a grass-fed diet as opposed to supplementing cattle feed with fishmeal or flaxseed to improve the fatty acid content in beef. Although consumers were receptive to the idea of using genetic testing to breed only those cattle with improved fatty acid content, using cloning to achieve this end, was viewed as very undesirable.

Suggested Citation

  • Lusk, Jayson L. & Parker, Natalie, 2009. "Consumer Preferences for Amount and Type of Fat in Ground Beef," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 41(01), April.
  • Handle: RePEc:ags:joaaec:48763
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    Cited by:

    1. Yoo, Hong Il & Doiron, Denise, 2013. "The use of alternative preference elicitation methods in complex discrete choice experiments," Journal of Health Economics, Elsevier, vol. 32(6), pages 1166-1179.
    2. Adalja, Aaron & Hanson, James & Towe, Charles & Tselepidakis, Elina, 2015. "An Examination of Consumer Willingness to Pay for Local Products," Agricultural and Resource Economics Review, Cambridge University Press, vol. 44(03), pages 253-274, December.
    3. Sackett, Hillary M. & Shupp, Robert & Tonsor, Glynn, 2013. "Consumer Perceptions of Sustainable Farming Practices: A Best-Worst Scenario," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 42(2), August.
    4. Soto, Jose R. & Adams, Damian C., 2012. "Estimating the Supply of Forest Carbon Offsets: A Comparison of Best- Worst and Discrete Choice Valuation Methods," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124830, Agricultural and Applied Economics Association.
    5. Van Wezemael, Lynn & Caputo, Vincenzina & Nayga, Rodolfo M. & Chryssochoidis, George & Verbeke, Wim, 2014. "European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments," Food Policy, Elsevier, vol. 44(C), pages 167-176.
    6. Soto, José R. & Adams, Damian C. & Escobedo, Francisco J., 2016. "Landowner attitudes and willingness to accept compensation from forest carbon offsets: Application of best–worst choice modeling in Florida USA," Forest Policy and Economics, Elsevier, vol. 63(C), pages 35-42.
    7. Wolf, Christopher A. & Tonsor, Glynn T., 2013. "Dairy Farmer Policy Preferences," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(2), August.
    8. Imami, Drini & Chan-Halbrendt, Catherine & Zhang, Quanguo & Zhllima, Edvin, 2011. "Conjoint Analysis of Consumer Preferences for Lamb Meat in Central and Southwest Urban Albania," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 14(3).
    9. repec:eee:ecoser:v:29:y:2018:i:pa:p:31-39 is not listed on IDEAS
    10. Bimbo, Francesco & Bonanno, Alessandro & Viscecchia, Rosaria & Nardone, Gianluca, 2014. "Market valuation of health claims’ types and strength: the Italian yogurt market," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182738, European Association of Agricultural Economists.
    11. Min-Yang Lee, 2014. "Hedonic Pricing of Atlantic Cod: Effects of Size, Freshness, and Gear," Marine Resource Economics, University of Chicago Press, vol. 29(3), pages 259-277.
    12. repec:ags:afjare:225657 is not listed on IDEAS
    13. Soto, José & Escobedo, Francisco & Adams, Damian, 2016. "Public and Private Preferences for Urban Forest Ecosystem Services," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 236232, Agricultural and Applied Economics Association.
    14. Gwin, Lauren & Durham, Catherine A. & Miller, Jason D. & Colonna, Ann, 2012. "Understanding Markets for Grass-Fed Beef: Taste, Price, and Purchase Preferences," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(2), July.
    15. Abidoye, Babatunde O. & Bulut, Harun & Lawrence, John & Mennecke, Brian & Townsend, Anthony M., 2011. "U.S. Consumers’ Valuation of Quality Attributes in Beef Products," ISU General Staff Papers 201101010800001476, Iowa State University, Department of Economics.
    16. Tackie, Nii O. & Bartlett, Jannette R. & Adu-Gyamfi, Akua, 2014. "Assessing Alabama Consumer Attitudes And Beliefs About Locally Or Regionally Produced Livestock And Products," Professional Agricultural Workers Journal (PAWJ), Professional Agricultural Workers Conference, vol. 2(2).
    17. Noel, Jay & Qenani, Eivis, 2013. "New Age, New Learners, New Skills: What Skills Do Agribusiness Graduates Need to Succeed in the Knowledge Economy?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 16(3).
    18. Britwum, Kofi & Yiannaka, Amalia, 2016. "Consumer Willingness to Pay for Food Safety Interventions: The Role of Message Framing and Involvement," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 235884, Agricultural and Applied Economics Association.
    19. Chang, Kuo-Liang & Elliott, Lisa M. & Sand, Shannon & Dailey, Rocky & Blachford, Sierra, 2014. "A Study of the Impacts of Social Media Outlets on Generation-X and Millennial Consumers’ Beef Consumption, with an Emphasis on the Importance of Nutrition Information," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 169648, Agricultural and Applied Economics Association.
    20. Wong, Jonathan & Raghunathan, Uthra & Escalante, Cesar L. & Wolfe, Kent, . "Consumer Premiums for Environmentally Friendly Grass-Fed and Organic Milk in the Southeast," Journal of Agribusiness, Agricultural Economics Association of Georgia.
    21. Lee L. Schulz & Ted C. Schroeder & Tian Xia, 2012. "Studying composite demand using scanner data: the case of ground beef in the US," Agricultural Economics, International Association of Agricultural Economists, vol. 43, pages 49-57, November.

    More about this item

    Keywords

    beef; best-worst scaling; cloning; conjoint; fat; maximum-difference scaling; omega 3 fatty acid; Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing; M31; Q13;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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