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The Influence Of Public Relations And Communication Functions On Perceptions Of Organizational Success, Innovation And Reputation

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  • Karen A. Blotnicky
  • Amy Thurlow

Abstract

Drawing on survey data gathered from senior public relations officers within Canadian organizations, this paper explores the extent to which the integration of the public relations function in strategic decisionmaking impacts the achievement of positive organizational outcomes. Three measures of organizational performance were used to investigate these relationships: practitioners’ perceptions of organizational success, innovativeness, and external reputation. This research reveals that a strategic public relations / communications management focus by senior organizational management has a positive influence on an organization’s innovativeness.

Suggested Citation

  • Karen A. Blotnicky & Amy Thurlow, 2021. "The Influence Of Public Relations And Communication Functions On Perceptions Of Organizational Success, Innovation And Reputation," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 14(1), pages 1-17.
    • Handle: RePEc:ibf:ijmmre:v:14:y:2021:i:1:p:1-17
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    References listed on IDEAS

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    1. Scandelius, Christina & Cohen, Geraldine, 2016. "Achieving collaboration with diverse stakeholders—The role of strategic ambiguity in CSR communication," Journal of Business Research, Elsevier, vol. 69(9), pages 3487-3499.
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    Cited by:

    1. Faycal Farhi & Riadh Jeljeli & Radouane Slamene & Merhan Mohsen & Khaled Zamoum, 2023. "Towards Communication in Achieving Sustainable Economic Development Goals: The Role of Communication in UAE Media Institutions," Sustainability, MDPI, vol. 15(10), pages 1-17, May.

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    More about this item

    Keywords

    Public Relations; Strategic Decision-Making; Organization Success; Organizational Innovation; Reputation Management;
    All these keywords.

    JEL classification:

    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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