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The virtuous cycle of stakeholder engagement in developing a sustainability culture: Salcheto winery

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  • Pucci, Tommaso
  • Casprini, Elena
  • Galati, Antonino
  • Zanni, Lorenzo

Abstract

Stakeholder engagement in sustainability represents a powerful driver for value creation. Drawing from stakeholder theory, this paper explores how a firm with a proactive sustainable behaviour engages stakeholders in developing innovation and creating value. A longitudinal, single case study of the Salcheto winery was carried out. Since the late 1990s, Salcheto has been at the forefront of wine eco-innovation and it has played a key role in the development of Montepulciano (Tuscany, Italy) as one of the first sustainable wine clusters worldwide. The development of a sustainable wine culture is one of the firm's various innovations. In doing so, the firm has had to face three challenges - identity creation, legitimization and enhancement - and has engaged its stakeholders through three specific mechanisms (adoption and development; co-creation and diffusion; exploitation and contamination). This virtuous cycle of stakeholder engagement has resulted in value creation at a firm, stakeholder and local level.

Suggested Citation

  • Pucci, Tommaso & Casprini, Elena & Galati, Antonino & Zanni, Lorenzo, 2020. "The virtuous cycle of stakeholder engagement in developing a sustainability culture: Salcheto winery," Journal of Business Research, Elsevier, vol. 119(C), pages 364-376.
    • Handle: RePEc:eee:jbrese:v:119:y:2020:i:c:p:364-376
    DOI: 10.1016/j.jbusres.2018.11.009
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