IDEAS home Printed from https://ideas.repec.org/a/eee/iburev/v28y2019i612.html
   My bibliography  Save this article

How do European trade promotion organisations manage their stakeholders?

Author

Listed:
  • Schembri, Joe
  • Tang, Yee Kwan
  • Fletcher, Margaret
  • Dimitratos, Pavlos

Abstract

Trade Promotion Organisations (TPOs) exert significant influence on the internationalisation potential of domestic firms and improving the indigenous country’s trade balance. However, TPOs’ strategies to uphold their impact as to the relationship vis-à-vis their stakeholders are largely unknown. This is an important gap in the literature considering that effective stakeholder management can enhance TPOs’ performance and the value they develop for three primary stakeholder groups, namely home country government, domestic firms and foreign trade offices. In this study, we employ the stakeholder theory and draw upon in-depth case studies of 14 European TPOs to address this gap. We advance six related propositions on how funding sourcing, services to domestic firms and functions of foreign trade offices can be effectively associated with TPOs’ relationship management towards these stakeholder groups. The contribution of the study lies on the application of stakeholder theory in trade promotion and the derivation of related sets of strategies.

Suggested Citation

  • Schembri, Joe & Tang, Yee Kwan & Fletcher, Margaret & Dimitratos, Pavlos, 2019. "How do European trade promotion organisations manage their stakeholders?," International Business Review, Elsevier, vol. 28(6), pages 1-1.
    • Handle: RePEc:eee:iburev:v:28:y:2019:i:6:12
    DOI: 10.1016/j.ibusrev.2019.101595
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969593119303075
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ibusrev.2019.101595?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Naidu, G. M. & Rao, T. R., 1993. "Public sector promotion of exports: A needs-based approach," Journal of Business Research, Elsevier, vol. 27(1), pages 85-101, May.
    2. Vanessa Magness, 2008. "Who are the Stakeholders Now? An Empirical Examination of the Mitchell, Agle, and Wood Theory of Stakeholder Salience," Journal of Business Ethics, Springer, vol. 83(2), pages 177-192, December.
    3. Kalle Pajunen, 2006. "Stakeholder Influences in Organizational Survival," Journal of Management Studies, Wiley Blackwell, vol. 43(6), pages 1261-1288, September.
    4. Johannes Van Biesebroeck & Emily Yu & Shenjie Chen, 2015. "The impact of trade promotion services on Canadian exporter performance," Canadian Journal of Economics/Revue canadienne d'économique, John Wiley & Sons, vol. 48(4), pages 1481-1512, November.
    5. Park, Byung Il & Ghauri, Pervez N., 2015. "Determinants influencing CSR practices in small and medium sized MNE subsidiaries: A stakeholder perspective," Journal of World Business, Elsevier, vol. 50(1), pages 192-204.
    6. Paul, Justin & Parthasarathy, Sundar & Gupta, Parul, 2017. "Exporting challenges of SMEs: A review and future research agenda," Journal of World Business, Elsevier, vol. 52(3), pages 327-342.
    7. Broocks, Annette & Van Biesebroeck, Johannes, 2017. "The impact of export promotion on export market entry," Journal of International Economics, Elsevier, vol. 107(C), pages 19-33.
    8. Lederman, Daniel & Olarreaga, Marcelo & Payton, Lucy, 2010. "Export promotion agencies: Do they work?," Journal of Development Economics, Elsevier, vol. 91(2), pages 257-265, March.
    9. Rouwette, Etiënne & van Kranenburg, Hans & Freeman, Edward, 2017. "Reviewing the role of stakeholders in Operational Research: A stakeholder theory perspectiveAuthor-Name: de Gooyert, Vincent," European Journal of Operational Research, Elsevier, vol. 262(2), pages 402-410.
    10. Päivi Myllykangas & Johanna Kujala & Hanna Lehtimäki, 2010. "Analyzing the Essence of Stakeholder Relationships: What do we Need in Addition to Power, Legitimacy, and Urgency?," Journal of Business Ethics, Springer, vol. 96(1), pages 65-72, August.
    11. Harrison, Jeffrey S. & Bosse, Douglas A., 2013. "How much is too much? The limits to generous treatment of stakeholders," Business Horizons, Elsevier, vol. 56(3), pages 313-322.
    12. Fletcher, Margaret & Zhao, Yang & Plakoyiannaki, Emmanuella & Buck, Trevor, 2018. "Three Pathways to Case Selection in International Business: A Twenty–Year Review, Analysis and Synthesis," International Business Review, Elsevier, vol. 27(4), pages 755-766.
    13. Mitchell, Ronald K. & Agle, Bradley R. & Chrisman, James J. & Spence, Laura J., 2011. "Toward a Theory of Stakeholder Salience in Family Firms1," Business Ethics Quarterly, Cambridge University Press, vol. 21(2), pages 235-255, April.
    14. Samantha Miles, 2017. "Stakeholder Theory Classification: A Theoretical and Empirical Evaluation of Definitions," Journal of Business Ethics, Springer, vol. 142(3), pages 437-459, May.
    15. Tan, Alvin & Brewer, Paul & Liesch, Peter, 2018. "Rigidity in SME export commencement decisions," International Business Review, Elsevier, vol. 27(1), pages 46-55.
    16. Wilkinson, Timothy & Brouthers, Lance Eliot, 2006. "Trade promotion and SME export performance," International Business Review, Elsevier, vol. 15(3), pages 233-252, June.
    17. Westermann-Behaylo, Michelle K. & Van Buren, Harry J. & Berman, Shawn L., 2016. "Stakeholder Capability Enhancement as a Path to Promote Human Dignity and Cooperative Advantage," Business Ethics Quarterly, Cambridge University Press, vol. 26(4), pages 529-555, October.
    18. Freixanet, Joan, 2012. "Export promotion programs: Their impact on companies’ internationalization performance and competitiveness," International Business Review, Elsevier, vol. 21(6), pages 1065-1086.
    19. Torres, Miguel Matos & Clegg, L. Jeremy & Varum, Celeste Amorim, 2016. "The missing link between awareness and use in the uptake of pro-internationalization incentives," International Business Review, Elsevier, vol. 25(2), pages 495-510.
    20. Irene M. Herremans & Jamal A. Nazari & Fereshteh Mahmoudian, 2016. "Stakeholder Relationships, Engagement, and Sustainability Reporting," Journal of Business Ethics, Springer, vol. 138(3), pages 417-435, October.
    21. Caterina Tantalo & Richard L. Priem, 2016. "Value creation through stakeholder synergy," Strategic Management Journal, Wiley Blackwell, vol. 37(2), pages 314-329, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Freixanet, Joan, 2022. "Export promotion programs: A system-based systematic review and agenda for future research," Journal of World Business, Elsevier, vol. 57(4).
    2. Karina Nicolle Esbeih & Valentín Molina-Moreno & Pedro Núñez-Cacho & Bruna Silva-Santos, 2021. "Transition to the Circular Economy in the Fashion Industry: The Case of the Inditex Family Business," Sustainability, MDPI, vol. 13(18), pages 1-18, September.
    3. Schembri, Joe & Fletcher, Margaret & Buck, Trevor, 2023. "To go or not to go? Opportunities as triggers of commitment to internationalisation," Journal of World Business, Elsevier, vol. 58(2).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Freixanet, Joan, 2022. "Export promotion programs: A system-based systematic review and agenda for future research," Journal of World Business, Elsevier, vol. 57(4).
    2. Alexis Catanzaro & Christine Teyssier, 2021. "Export promotion programs, export capabilities, and risk management practices of internationalized SMEs," Small Business Economics, Springer, vol. 57(3), pages 1479-1503, October.
    3. Oscar Malca & Jesús Peña-Vinces & Francisco J Acedo, 2020. "Export promotion programmes as export performance catalysts for SMEs: insights from an emerging economy," Small Business Economics, Springer, vol. 55(3), pages 831-851, October.
    4. Priit Tinits & Carl F. Fey, 2022. "The Effects of Timing and Order of Government Support Mechanisms for SME Exports," Management International Review, Springer, vol. 62(2), pages 285-323, April.
    5. Aalto, Eero & Gustafsson, Robin, 2020. "Export Promotion Rationales and Impacts – A Review," ETLA Reports 100, The Research Institute of the Finnish Economy.
    6. Quy T. Vo & Tho V. Nguyen & Tin H. Ho & Hien T. T. Bui & Khoa N. A. Le, 2023. "Supportive Policies of Government as the Drivers of SMEs’ Export Performance: A Study in Ho Chi Minh City, Vietnam," SAGE Open, , vol. 13(4), pages 21582440231, November.
    7. Stephane Ruiz-Coupeau & Jaime Rodas-Monge & Raquel Florez-Lopez & Juan Manuel Ramon-Jeronimo, 2019. "Impact of Regional Public Agencies on Firms’ Internationalization Processes: Evidence from Case Studies," Sustainability, MDPI, vol. 11(10), pages 1-16, May.
    8. Noémie Dominguez, 2018. "Promotion agencies and SMEs’ internationalization process: A blessing or a curse? [Agences de promotion et processus internationalisation des PME: bénédiction ou malédiction?]," Journal of International Entrepreneurship, Springer, vol. 16(1), pages 58-81, March.
    9. (ed.), 0. "Research Handbook on Economic Diplomacy," Books, Edward Elgar Publishing, number 16053.
    10. Simona Comi & Laura Resmini, 2020. "Are export promotion programs effective in promoting the internalization of SMEs?," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 37(2), pages 547-581, July.
    11. Stjepan Srhoj & Vanja Vitezic & Joachim Wagner, 2020. "Export boosting policies and firm behaviour: Review of empirical evidence around the world," Working Paper Series in Economics 395, University of Lüneburg, Institute of Economics.
    12. Mitchell, J. Robert & Israelsen, Trevor L. & Mitchell, Ronald K. & Lim, Dominic S.K., 2021. "Stakeholder identification as entrepreneurial action: The social process of stakeholder enrollment in new venture emergence," Journal of Business Venturing, Elsevier, vol. 36(6).
    13. Johannes Van Biesebroeck & Emily Yu & Shenjie Chen, 2015. "The impact of trade promotion services on Canadian exporter performance," Canadian Journal of Economics/Revue canadienne d'économique, John Wiley & Sons, vol. 48(4), pages 1481-1512, November.
    14. Joan Freixanet, 2014. "Innovation and internationalization: relationship and implications for management and public policy," International Journal of Entrepreneurial Knowledge, Center for International Scientific Research of VSO and VSPP, vol. 2(2), pages 57-75, December.
    15. Bertrand, Olivier & Betschinger, Marie-Ann & Brea-Solís, Humberto, 2022. "Export barriers for SMEs in emerging countries: A configurational approach," Journal of Business Research, Elsevier, vol. 149(C), pages 412-423.
    16. Allan Sørensen, 2020. "Export promotion and intra‐industry reallocations," Review of International Economics, Wiley Blackwell, vol. 28(2), pages 303-319, May.
    17. Nathalie Belhoste & Rachel Bocquet & Veronique Favre-Bonté & Frédéric Bally, 2019. "How do SMEs use support services during their internationalisation process: A comparative study of French traditional SMEs and INVs in Asia," Grenoble Ecole de Management (Post-Print) hal-02380381, HAL.
    18. Vishal Kumar Singh & Amit Gautam, 2022. "Structural Investigation of Export Assistance and Performance of Handloom Exporters," Metamorphosis: A Journal of Management Research, , vol. 21(1), pages 7-18, June.
    19. Ayob, Abu H. & Freixanet, Joan, 2014. "Insights into public export promotion programs in an emerging economy: The case of Malaysian SMEs," Evaluation and Program Planning, Elsevier, vol. 46(C), pages 38-46.
    20. Pucci, Tommaso & Casprini, Elena & Galati, Antonino & Zanni, Lorenzo, 2020. "The virtuous cycle of stakeholder engagement in developing a sustainability culture: Salcheto winery," Journal of Business Research, Elsevier, vol. 119(C), pages 364-376.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:iburev:v:28:y:2019:i:6:12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/133/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.