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Environmental practices in the wine industry: An empirical application of the theory of reasoned action and stakeholder theory in the United States and New Zealand


  • Marshall, R. Scott
  • Akoorie, Michèle E.M.
  • Hamann, Ralph
  • Sinha, Paresha


Industry transformation related to environmental stewardship has received significant scholarly attention over the past decade. However, limited theoretical and empirical work examines the motivations for improving environmental performance in an industry in different countries. In this paper, we develop a set of hypotheses, based in the theory of reasoned action and stakeholder theory, regarding drivers of the adoption of environmental practices in the wine industries of New Zealand and the United States. We test our hypotheses using data from survey questionnaires collected in each country. Our findings suggest that subjective norms and internal stakeholder pressures are common drivers of the adoption of environmental practices in these two countries. However, managerial attitudes and external stakeholder pressures are not significant drivers. We also find that managerial attitudes and export dependence are stronger determinants of environmental practice adoption in New Zealand compared to the U.S.

Suggested Citation

  • Marshall, R. Scott & Akoorie, Michèle E.M. & Hamann, Ralph & Sinha, Paresha, 2010. "Environmental practices in the wine industry: An empirical application of the theory of reasoned action and stakeholder theory in the United States and New Zealand," Journal of World Business, Elsevier, vol. 45(4), pages 405-414, October.
  • Handle: RePEc:eee:worbus:v:45:y:2010:i:4:p:405-414

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    References listed on IDEAS

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    Cited by:

    1. Ines Campos & Esther Marín-González & Guilherme Luz & João Barroso & Nuno Oliveira, 2019. "Renewable Energy Prosumers in Mediterranean Viticulture Social–Ecological Systems," Sustainability, MDPI, Open Access Journal, vol. 11(23), pages 1-16, November.
    2. Jia, Teng & Dai, Yanjun & Wang, Ruzhu, 2018. "Refining energy sources in winemaking industry by using solar energy as alternatives for fossil fuels: A review and perspective," Renewable and Sustainable Energy Reviews, Elsevier, vol. 88(C), pages 278-296.
    3. Tim Baird & C. Michael Hall & Pavel Castka, 2018. "New Zealand Winegrowers Attitudes and Behaviours towards Wine Tourism and Sustainable Winegrowing," Sustainability, MDPI, Open Access Journal, vol. 10(3), pages 1-23, March.
    4. Jeremy Galbreath, 2019. "Drivers of Green Innovations: The Impact of Export Intensity, Women Leaders, and Absorptive Capacity," Journal of Business Ethics, Springer, vol. 158(1), pages 47-61, August.
    5. Francesco Visentin & Francesco Vallerani, 2018. "A Countryside to Sip: Venice Inland and the Prosecco’s Uneasy Relationship with Wine Tourism and Rural Exploitation," Sustainability, MDPI, Open Access Journal, vol. 10(7), pages 1-18, June.
    6. Binh Do & Uyen Nguyen & Ninh Nguyen & Lester W. Johnson, 2019. "Exploring the Proactivity Levels and Drivers of Environmental Strategies Adopted by Vietnamese Seafood Export Processing Firms: A Qualitative Approach," Sustainability, MDPI, Open Access Journal, vol. 11(14), pages 1-22, July.
    7. Helene Seidel-Sterzik & Sarah McLaren & Elena Garnevska, 2018. "Effective Life Cycle Management in SMEs: Use of a Sector-Based Approach to Overcome Barriers," Sustainability, MDPI, Open Access Journal, vol. 10(2), pages 1-22, January.
    8. Singh, Neelam & Jain, Suresh & Sharma, Prateek, 2015. "Motivations for implementing environmental management practices in Indian industries," Ecological Economics, Elsevier, vol. 109(C), pages 1-8.
    9. Galbreath, Jeremy, 2017. "Drivers Of Environmental Sustainability In Wine Firms: The Role And Effect Of Women In Leadership," Working Papers 253851, American Association of Wine Economists.
    10. Virginia Barba-Sánchez & Carlos Atienza-Sahuquillo, 2016. "Environmental Proactivity and Environmental and Economic Performance: Evidence from the Winery Sector," Sustainability, MDPI, Open Access Journal, vol. 8(10), pages 1-15, October.
    11. Tatoglu, Ekrem & Bayraktar, Erkan & Sahadev, Sunil & Demirbag, Mehmet & Glaister, Keith W., 2014. "Determinants of voluntary environmental management practices by MNE subsidiaries," Journal of World Business, Elsevier, vol. 49(4), pages 536-548.
    12. Eugenio Pomarici & Riccardo Vecchio & Angela Mariani, 2015. "Wineries’ Perception of Sustainability Costs and Benefits: An Exploratory Study in California," Sustainability, MDPI, Open Access Journal, vol. 7(12), pages 1-11, December.
    13. Antonino Galati & Giorgio Schifani & Maria Crescimanno & Demetris Vrontis & Giuseppina Migliore, 2018. "Innovation strategies geared toward the circular economy: A case study of the organic olive-oil industry," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2018(1), pages 137-158.
    14. Holtbrügge, Dirk & Dögl, Corinna, 2012. "How international is corporate environmental responsibility? A literature review," Journal of International Management, Elsevier, vol. 18(2), pages 180-195.
    15. Chuanmin Mi & FangKai Chang & ChingTorng Lin & YuHsuan Chang, 2018. "The Theory of Reasoned Action to CSR Behavioral Intentions: The Role of CSR Expected Benefit, CSR Expected Effort and Stakeholders," Sustainability, MDPI, Open Access Journal, vol. 10(12), pages 1-17, November.
    16. repec:gam:jsusta:v:7:y:2015:i:12:p:16164-16174:d:59962 is not listed on IDEAS
    17. Nieves Garcia-Casarejos & Pilar Gargallo & Javier Carroquino, 2018. "Introduction of Renewable Energy in the Spanish Wine Sector," Sustainability, MDPI, Open Access Journal, vol. 10(9), pages 1-17, September.


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