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SME Branding

Author

Listed:
  • Constantin CODERIE
  • Dan NASTASE

    („Artifex” University of Bucharest)

Abstract

Branding means cultivating the reputation. This is a continuous action, which includes the product, brand, company and competition. Business management is obliged to cultivate its own brand taking into account market signals and of competition. These signals can be perceived in relation to market position occupied by each brand at a time, but its prospects of maintaining a competitive market.

Suggested Citation

  • Constantin CODERIE & Dan NASTASE, 2013. "SME Branding," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 61(2), pages 219-223, May.
    • Handle: RePEc:rsr:supplm:v:61:y:2013:i:2:p:219-223
    as

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    File URL: http://www.revistadestatistica.ro/suplimente/2013/2_2013/srrs2_2013a32.pdf
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    More about this item

    Keywords

    brand; market; competition; management; branding;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

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