IDEAS home Printed from
   My bibliography  Save this paper

The marketing importance of European funded project


  • Grigorescu, Adriana


New communication techniques offer, to all stakeholders of an European project, instant information about the launch, implementation, results etc. All successful international projects are connected through a good communication between team members, team and funding organization, project (project manger) and public. The marketing techniques should be used in all stages of the project development: call for projects, designing, proposing, negotiation, implementation, finalization and results. We will focus on the importance and benefits of the recommended forms of marketing used at the launch of an European project in order to increase the visibility of the financing organization and its aims. The most important used tools are: press releases, leaflets, brochures, newsletters, reports, personalized papers, visit cards, banners, posters, web-sites, public presentations, events, etc. The paper will be focused on the manner of the above mentioned techniques selection according to the targeted applicants. In our opinion, the marketing importance of European funding projects is very high at this moment due to the fact that Romania has to access large amounts of funds as an European Union new member state. The government plays an important role in dissemination of information to all potential project beneficiaries.

Suggested Citation

  • Grigorescu, Adriana, 2007. "The marketing importance of European funded project," MPRA Paper 25093, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:25093

    Download full text from publisher

    File URL:
    File Function: original version
    Download Restriction: no

    References listed on IDEAS

    1. Docquier, Frederic & Rapoport, Hillel, 2004. "Skilled migration: the perspective of developing countries," Policy Research Working Paper Series 3382, The World Bank.
    2. Beine, Michel & Docquier, Frederic & Rapoport, Hillel, 2001. "Brain drain and economic growth: theory and evidence," Journal of Development Economics, Elsevier, vol. 64(1), pages 275-289, February.
    3. William Carrington & Enrica Detragiache, 1998. "How Big is the Brain Drain?," IMF Working Papers 98/102, International Monetary Fund.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Ionela Claudia ALECSA (?TIRBE?) & Florin POPESCU, 2015. "Project Portfolio – Competitive Advantage for Design&Construction Companies Marketing Their Activities," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(5), pages 635-653, December.
    2. Grigorescu, Adriana, 2008. "Models of public – private partnership projects in tourism industry," MPRA Paper 25094, University Library of Munich, Germany.

    More about this item


    marketing; projects; techniques; performances; funding;

    JEL classification:

    • H70 - Public Economics - - State and Local Government; Intergovernmental Relations - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:25093. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joachim Winter). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.