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Il gioco pubblico in Italia fra tradizione e innovazione: aspetti economici e di marketing


  • Alessandro Gandolfo
  • Valeria De Bonis


In recent years there has been a substantial increase in the Italian gambling market and we have witnessed major changes in the taxation and regulation of gambling, as well as the introduction of new technological supports (e.g. the internet, mobile and fixed telephony, dedicated TV channels, new generation gaming machines). Together with the entrance of new suppliers and the widening of the product portfolio, these factors have induced a deep renewal of the industrial and supply structure for these services. This paper offers some reflections on the challenges that this important sector of the national economy faces today.

Suggested Citation

  • Alessandro Gandolfo & Valeria De Bonis, 2011. "Il gioco pubblico in Italia fra tradizione e innovazione: aspetti economici e di marketing," Discussion Papers 2011/115, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy.
  • Handle: RePEc:pie:dsedps:2011/115

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    Cited by:

    1. Annunziata de Felice & Isabella Martucci, 2017. "Gambling as a Restraint to the Italian Economy," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 7(1), pages 1-5.

    More about this item


    Gambling; Online gambling; Gambling taxation; Product innovation.;

    JEL classification:

    • H27 - Public Economics - - Taxation, Subsidies, and Revenue - - - Other Sources of Revenue
    • H31 - Public Economics - - Fiscal Policies and Behavior of Economic Agents - - - Household
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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