Il gioco pubblico in Italia fra tradizione e innovazione: aspetti economici e di marketing
In recent years there has been a substantial increase in the Italian gambling market and we have witnessed major changes in the taxation and regulation of gambling, as well as the introduction of new technological supports (e.g. the internet, mobile and fixed telephony, dedicated TV channels, new generation gaming machines). Together with the entrance of new suppliers and the widening of the product portfolio, these factors have induced a deep renewal of the industrial and supply structure for these services. This paper offers some reflections on the challenges that this important sector of the national economy faces today.
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