IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this paper

Construcción y validación inicial de una escala para medir la personalidad de los establecimientos comerciales

Listed author(s):
  • Gemma García Ferrer
  • Carmen García García
Registered author(s):

    La personalidad de tienda es importante para seleccionar la mejor estrategia de marketing. El papel estratégico de estas características simbólicas, rasgos humanos, que pueden ser atribuidas a las tiendas ha quedado empíricamente demostrado en lo que se refiere a satisfacción percibida de los clientes (Chun y Davies, 2006), así como al comportamiento leal hacia el establecimiento (Zentes, Morschett y Schramm-Klein, 2008). A pesar de la reconocida relevancia del problema, actualmente no disponemos de un instrumento para medir este constructo. Este trabajo describe la investigación inicial llevada a cabo para desarrollar una escala para medir la personalidad de los establecimientos comerciales.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Paper provided by Catedra Fundación Ramón Areces de Distribución Comercial in its series DOCFRADIS Working Papers with number 1305.

    in new window

    Length: 30
    Date of creation: Mar 2013
    Date of revision: Mar 2013
    Publication status: published
    Handle: RePEc:ovr:docfra:1305
    Contact details of provider: Postal:

    Phone: 0034985106202
    Fax: 0034985103708
    Web page:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:ovr:docfra:1305. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Santiago Gonzalez)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.