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Corporate Social Responsibility Practices in the Energy Industry — Trends of Change

Author

Listed:
  • Pluta-Olearnik Mirosława

    (1 Department of Marketing, Wroclaw University of Economics and Business, Komandorska Street 118/120, 53-345 Wrocław, Poland)

  • Buda Aneta

    (2 Faculty of Management, Wroclaw University of Economics and Business, Komandorska Street 118/120, 53-345 Wrocław, Poland)

Abstract

The purpose of the article is to analyse and evaluate corporate social responsibility practices as a response of companies to the expectations of a wide range of stakeholders. In the article, the authors perceive CSR practices as a way of conducting market activities in accordance with the expectations of stakeholders, with those not being a one-time act but a continuous effort to improve the areas of the company’s environment requiring support and the entity selected for analysis-which is a Polish energy industry capital group-Energa Group. It is a large entity whose activities can significantly and, in many ways, affect the environment. The analysis was based on secondary sources, including, in particular, the cyclical CSR reports and non-financial reports of the Energa Group. The research results show the trends of changes in CSR practices in the analysed company over the last 10 years (2011–2021), which can be used in the formulation of subsequent CSR programmes of the Energa Group and provide inspiration for other entities.

Suggested Citation

  • Pluta-Olearnik Mirosława & Buda Aneta, 2023. "Corporate Social Responsibility Practices in the Energy Industry — Trends of Change," Marketing of Scientific and Research Organizations, Sciendo, vol. 47(1), pages 31-48, March.
    • Handle: RePEc:vrs:mosaro:v:47:y:2023:i:1:p:31-48:n:3
    DOI: 10.2478/minib-2023-0003
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    References listed on IDEAS

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    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
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    More about this item

    Keywords

    corporate social responsibility; sustainability reporting; analysis of CSR expenditure; energy industry company; CSR measurement; społeczna odpowiedzialność biznesu; raportowanie zrównoważonego rozwoju; analiza wydatków CSR; przedsiębiorstwo branży energetycznej; pomiar CSR;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior

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