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Correlation Analysis For Tourism Hedonic And Utilitarian Motivators In The Decision Making Processâ

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  • VINEREAN Alexandra

    (Lucian Blaga University of Sibiu)

Abstract

For centuries, the marketing concept claims that organizations must forecast and satisfy consumer needs if their goals are to make profit and develop a connection with their customers. The marketing concept plays a vital role because consumers have a variety of choices and lately, they are better educated, with eagerness in spending and they are capable to shop around much more in order to purchase everything that satisfy their needs and expectations. In this line of ideas, this study examines correlations between consumer motivators to buy a tourism package.

Suggested Citation

  • VINEREAN Alexandra, 2013. "Correlation Analysis For Tourism Hedonic And Utilitarian Motivators In The Decision Making Processâ," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(3), pages 82-93.
    • Handle: RePEc:blg:reveco:v:65:y:2013:i:3:p:82-93
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/65308vinerean.pdf
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    References listed on IDEAS

    as
    1. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
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    Cited by:

    1. Alexandra VINEREAN, 2013. "The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 28-37.

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    More about this item

    Keywords

    consumer behavior; motivators; hedonism; utilitarian; drive; analysis; determinants; consumer motivation; bivariate correlation.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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