Content marketing, brand awareness, and customer loyalty in emerging market
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Abstract
Suggested Citation
DOI: 10.9770/b4992425558
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References listed on IDEAS
- Z. Lamberto Zollo & R. Filieri & R. Riccardo Rialti & S. Sukki Yoon, 2020. "Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience," Post-Print hal-04713687, HAL.
- Zollo, Lamberto & Filieri, Raffaele & Rialti, Riccardo & Yoon, Sukki, 2020. "Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience," Journal of Business Research, Elsevier, vol. 117(C), pages 256-267.
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More about this item
Keywords
content marketing; brand awareness; customer loyalty; Egypt; automobile market;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
Statistics
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