IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v16y2024i3p217-227.html
   My bibliography  Save this article

Counterfeit Cosmetics Perception Among Muslim Government Servants in Wisma Persekutuan Kota Bharu, Kelantan

Author

Listed:
  • Ayu Kamareenna Abdullah Thani
  • Nurul Nadhira Amalin Azhari
  • Atiela Amran
  • Nurhidayah Rosely
  • Nik Mohd Faris Nik Min
  • Muhammad Ammar Haidar Ishak

Abstract

The objective of this study is to determine if there is a notable disparity in the perception among Muslim consumers regarding counterfeit cosmetic items in Wisma Persekutuan Kota Bharu based on their level of religiosity and brand consciousness. A total of 219 questionnaires were gathered from Muslim government servants residing in Wisma Persekutuan, Kota Bharu, Kelantan through the simple random sampling technique, and the data were then subsequently examined using SPSS software. The study's results indicated a notable correlation between brand consciousness and the impression of Muslim government servants in Wisma Persekutuan Kota Bharu regarding counterfeit cosmetics. Additionally, the results indicated that there is no significant correlation between religiosity in relation to the attitude of Muslim government servants in Wisma Persekutuan Kota Bharu regarding counterfeit cosmetics. This study enhances the existing literature pertaining to the research in the field of Halal cosmetics and offers valuable insights to authorities regarding the perception of counterfeit cosmetic products among Muslim consumers. These findings can assist authorities in improving the regulation of the halal cosmetic industry.

Suggested Citation

  • Ayu Kamareenna Abdullah Thani & Nurul Nadhira Amalin Azhari & Atiela Amran & Nurhidayah Rosely & Nik Mohd Faris Nik Min & Muhammad Ammar Haidar Ishak, 2024. "Counterfeit Cosmetics Perception Among Muslim Government Servants in Wisma Persekutuan Kota Bharu, Kelantan," Information Management and Business Review, AMH International, vol. 16(3), pages 217-227.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:217-227
    DOI: 10.22610/imbr.v16i3(I).3570
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3570/2547
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3570
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v16i3(I).3570?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:217-227. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.