Anforderungen an Marketing- und marketingnahe Kommunikationsberufe in der deutschsprachigen Fachliteratur: Eine explorative Literaturanalyse
[Requirements for Marketing and Marketing-related Communication Professions in the German-language Literature: An Exploratory Literature Analysis]
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References listed on IDEAS
- Arnold, Daniel & Arntz, Melanie & Gregory, Terry & Steffes, Susanne & Zierahn, Ulrich, 2016. "Herausforderungen der Digitalisierung für die Zukunft der Arbeitswelt," ZEW policy briefs 8/2016, ZEW - Leibniz Centre for European Economic Research.
More about this item
KeywordsArbeitsanforderung; Berufsbilder; Digitalisierung; Marketing; Online Marketing Manager; digitization; employer requirements; job profiles;
- M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-GER-2019-04-15 (German Papers)
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