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C-Marketing through IT&C


  • Caraivan Mitrut Corneliu
  • Mares Valerica
  • Mares Marius Daniel

    () (University Ovidius of Constanta, Faculty of Physics, Chemistry, Electronics and Petroleum Technology
    Economic Studies Academy of Bucharest, Faculty of Accounting and Management Information Systems
    University Spiru Haret of Bucharest, Faculty of Management, Finance and Accounting)


The good news is that the Internet keeps on growing. The bad news is that, as a company, it is getting harder to be found.

Suggested Citation

  • Caraivan Mitrut Corneliu & Mares Valerica & Mares Marius Daniel, 2010. "C-Marketing through IT&C," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 894-899, May.
  • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:894-899

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    References listed on IDEAS

    1. Scholtens, Bert & van Wensveen, Dick, 2000. "A critique on the theory of financial intermediation," Journal of Banking & Finance, Elsevier, vol. 24(8), pages 1243-1251, August.
    2. Jensen, Michael C. & Meckling, William H., 1976. "Theory of the firm: Managerial behavior, agency costs and ownership structure," Journal of Financial Economics, Elsevier, vol. 3(4), pages 305-360, October.
    3. Boyd, John H. & Prescott, Edward C., 1986. "Financial intermediary-coalitions," Journal of Economic Theory, Elsevier, vol. 38(2), pages 211-232, April.
    4. Leland, Hayne E & Pyle, David H, 1977. "Informational Asymmetries, Financial Structure, and Financial Intermediation," Journal of Finance, American Finance Association, vol. 32(2), pages 371-387, May.
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    More about this item


    internet; digital technology; efficient channels;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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