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Quality, Safety And Consumer Behaviour Towards Organic Food In Germany And Portugal


  • Maria Raquel Ventura Lucas

    () (Universidade de Evora)

  • Kerstin Röhrich

    (IASP - Institut für Agrara und Stadtökologische Projekte an der HumboldtaUniversität zu Berlin)

  • Cristina Marreiros

    () (Universidade de Evora)

  • Rui Fragoso

    () (Departamento de Gestao de Empresas, Universidade de Evora)

  • Robert Kabbert

    (IASP - Institut für Agrara und Stadtökologische Projekte an der HumboldtaUniversität zu Berlin)

  • Ana Maria Clara

    (Undergraduation student, Universidade de Evora)

  • Ines Martins

    (Undergraduation student, Universidade de Evora)

  • Sascha Böhm

    (Undergraduation student, HumboldtaUniversität zu Berlin)


The goal of this paper is to compare Portuguese and German consumer behaviour towards Organic Food Products (OFP). For this purpose, an extensive literature review on quality and food safety of organic food products was carried out and a consumer survey was implemented, with data collected by means of personal interviews in the capital cities of the two countries. The data was analysed using descriptive statistics and a comparison of Portuguese and German consumers was made with the help of chi-square tests and ANOVA. The results show positive consumer attitudes towards OFP. However, its consumption is much lower than could be expected from these attitudes. Intentions to buy OFP are quite high, suggesting that these products might obtain a substantial market share in the future. This is an encouraging sign for prospective producers of OFP, who might compensate the likely increase in unitary production costs with an increase in total production. The study presented in this paper is the result of a research project supported by the programme "CRUP - Acções Integradas Luso Alemãs 2004" in Portugal and by the programme "Des Projektbezogenen Personenaustauschs (PPP) 2004 mit Portugal" in Germany.

Suggested Citation

  • Maria Raquel Ventura Lucas & Kerstin Röhrich & Cristina Marreiros & Rui Fragoso & Robert Kabbert & Ana Maria Clara & Ines Martins & Sascha Böhm, 2008. "Quality, Safety And Consumer Behaviour Towards Organic Food In Germany And Portugal," CEFAGE-UE Working Papers 2008_05, University of Evora, CEFAGE-UE (Portugal).
  • Handle: RePEc:cfe:wpcefa:2008_05

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    Cited by:

    1. Lloyd J.S Baiyegunhi & Sikhumbuzo E Mashabane & Nonjabulo C Sambo, 2018. "Influence of Socio-Psychological Factors on Consumer Willingness to Pay (WTP) for Organic Food Products," Journal of Economics and Behavioral Studies, AMH International, vol. 10(5), pages 208-219.
    2. GwanSeon Kim & Jun Ho Seok & Tyler B. Mark, 2018. "New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market," Sustainability, MDPI, Open Access Journal, vol. 10(9), pages 1-1, September.

    More about this item


    Organic food products; consumer behaviour; Germany; Portugal.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior

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