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An Empirical Investigation Of Romania'S Country Brand As Tourism Destination

Author

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  • OVIDIU IOAN MOISESCU

    () (Department of Marketing, Faculty of Economics and Business Administration, Babes-Bolyai University of Cluj-Napoca, Romania)

Abstract

Considering the essential role that country brands as tourism destinations play in generating incoming tourism, this paper reveals useful information for entities concerned with promoting a tourism-based country brand for Romania. The paper represents an exploratory research, data being collected from a sample of Internet users from Netherlands, Spain, Poland and U.S.A., using an on-line questionnairebased survey. The paper focuses on exploring Romania's country brand association as they reside in the minds of the actual and potential international visitors, their beliefs regarding Romania’s potential tourism resources and attractions, and, respectively, its local factors that may influence travel experiences.

Suggested Citation

  • Ovidiu Ioan Moisescu, 2010. "An Empirical Investigation Of Romania'S Country Brand As Tourism Destination," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  • Handle: RePEc:bbn:journl:2010_4_7_moisescu
    as

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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_4_2010.pdf
    File Function: Revised version, 2010
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    More about this item

    Keywords

    country brand; tourism destination; brand associations; tourism attractions.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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