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Ovidiu Ioan Moisescu

Personal Details

First Name:Ovidiu
Middle Name:Ioan
Last Name:Moisescu
Suffix:
RePEc Short-ID:pmo401
http://ovidiu.moisescu.googlepages.com

Affiliation

Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor
Universitatea Babeş-Bolyai

Cluj-Napoca, Romania
http://econ.ubbcluj.ro/

: 004 0264 418652
004 0264 412570
Str. Teodor Mihali, Nr. 58-60; 400591, Cluj Napoca
RePEc:edi:feubbro (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Moisescu, Ovidiu-Ioan, 2014. "A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies," MPRA Paper 65288, University Library of Munich, Germany.
  2. Moisescu, Ovidiu-Ioan, 2014. "A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector," MPRA Paper 65310, University Library of Munich, Germany, revised Oct 2014.
  3. Moisescu, Ovidiu-Ioan, 2014. "Assessing Customer Loyalty: A Literature Review," MPRA Paper 65287, University Library of Munich, Germany.
  4. Moisescu, Ovidiu Ioan, 2007. "A conceptual analysis of brand evaluation," MPRA Paper 32017, University Library of Munich, Germany, revised 2007.
  5. Moisescu, Ovidiu I., 2006. "A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity," MPRA Paper 7504, University Library of Munich, Germany.
  6. Moisescu, Ovidiu Ioan, 2006. "Aspects regarding rebranding strategies - A conceptual and practical approach," MPRA Paper 32016, University Library of Munich, Germany, revised 2006.
  7. Moisescu, Ovidiu Ioan, 2005. "The concept of brand equity - A comparative approach," MPRA Paper 32013, University Library of Munich, Germany.
  8. Moisescu, Ovidiu Ioan, 2005. "Some aspects regarding brand extension," MPRA Paper 32015, University Library of Munich, Germany.

Articles

  1. Moisescu Ovidiu-Ioan, 2017. "From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country," Scientific Annals of Economics and Business, De Gruyter Open, vol. 64(3), pages 307-323, October.
  2. Ovidiu-Ioan Moisescu, 2017. "The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector," Society and Economy, Akadémiai Kiadó, Hungary, vol. 39(1), pages 109-124, March.
  3. Moisescu Ovidiu-Ioan, 2015. "Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market," Management & Marketing, De Gruyter Open, vol. 10(2), pages 118-131, September.
  4. Ovidiu I. Moisescu, 2015. "The Impact Of Perceived Csr On Customer Loyalty In The Personal Care Products Market," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  5. Ovidiu-Ioan Moisescu, 2015. "The Impact of Customers’ Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry," Central European Business Review, University of Economics, Prague, vol. 2015(2), pages 21-30.
  6. Ovidiu Ioan MOISESCU & Oana A. GICÃ, 2015. "Practices And Perceptions Regarding Online Promotion In The Hospitality Industry- The Case Of Guesthouses From Romania," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 19(19), pages 23-28, June.
  7. Ovidiu-Ioan Moisescu, 2015. "Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 203-220.
  8. Ovidiu I. Moisescu, 2015. "Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 21(1), pages 79-94, May.
  9. Ovidiu I. Moisescu & Oana A. Gica, 2014. "The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1191-1191, August.
  10. Oana Adriana Gica & Cristian-Len Nemes & Ovidiu-Ioan Moisescu, 2014. "Determinants Of Tourism Entrepreneurship: The Case Of Straja Resort," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  11. Ovidiu I. Moisescu & Oana A. Gica, 2013. "The Effect Of Demographics And Travel Frequency On The Relationship Between Service Quality And Brand Loyalty In The Case Of Traditional Travel Agencies," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  12. Dũng Anh VŨ & Ovidiu Ioan MOISESCU, 2013. "Brand integration practices in mergers and acquisitions," Management & Marketing, Economic Publishing House, vol. 8(3), Autumn.
  13. Ovidiu I. MOISESCU & Brad ALLEN, 2010. "The Relationship Between The Dimensions Of Brand Loyalty. An Empirical Investigation Among Romanian Urban Consumers," Management & Marketing, Economic Publishing House, vol. 5(4), Winter.
  14. Ovidiu Ioan Moisescu, 2010. "An Empirical Investigation Of Romania'S Country Brand As Tourism Destination," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  15. Ovidiu Ioan Moisescu & Dung Anh Vu, 2010. "A Study Of The Relation Between Brand Loyalty And Consumer Involvement With Purchase Decision And Product Class," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  16. Ovidiu Ioan Moisescu, 2009. "The Relation Between Unaided Brand Awareness And Brand Commercial Performance: A Study Among Urban Romanian Consumers," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  17. Moisescu Ovidiu Ioan, 2009. "The Influence Of Market Type And Demographics On Brand Loyalty: A Study Among Urban Romanian Consumers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 737-741, May.
  18. Moisescu Ovidiu Ioan & Gica Oana Adriana, 2007. "A Comparative Analysis Regarding Brand Name Strategies," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(9S), pages 79-86, May.
  19. Moisescu Ovidiu Ioan & Gica Oana Adriana, 2007. "An Analysis Of The Brand Loyalty Based Consumer Typology," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(8), pages 83-88, April.
  20. Gica Oana Adriana & Moisescu Ovidiu Ioan, 2007. "Performance Measurement - The Balanced Scorecard Perspective," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(8), pages 48-53, April.
  21. Moisescu Ovidiu Ioan, 2006. "Marca – Definitie Si Semnificatii," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(6), pages 70-75, April.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Moisescu, Ovidiu Ioan, 2007. "A conceptual analysis of brand evaluation," MPRA Paper 32017, University Library of Munich, Germany, revised 2007.

    Cited by:

    1. Catalin Mihail BARBU & Radu Florin OGARCA & Mihai Razvan Constantin BARBU, 2010. "Branding In Small Business," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(S1), pages 31-38, June.

  2. Moisescu, Ovidiu I., 2006. "A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity," MPRA Paper 7504, University Library of Munich, Germany.

    Cited by:

    1. Wasib B Latif & Md. Aminul Islam & Idris Bin Mohd Noor, 2014. "A Conceptual Framework to Build Brand Loyalty in the Modern Marketing Environment," Journal of Asian Scientific Research, Asian Economic and Social Society, vol. 4(10), pages 547-557, October.
    2. Ovidiu I. MOISESCU & Andrej BERTONCELJ, 2010. "A Comparative Study Of The Relationship Between Brand Loyalty And Market Share Among Durable And Non-Durable Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 137-145, May.

  3. Moisescu, Ovidiu Ioan, 2005. "The concept of brand equity - A comparative approach," MPRA Paper 32013, University Library of Munich, Germany.

    Cited by:

    1. Sanaz Farjam & Xu Hongyi, 2015. "Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(8), pages 14-29, July.

Articles

  1. Moisescu Ovidiu-Ioan, 2015. "Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market," Management & Marketing, De Gruyter Open, vol. 10(2), pages 118-131, September.

    Cited by:

    1. Semenescu Andreea & Curmei Cătălin Valeriu, 2015. "Using CSR to mitigate information asymmetry in the banking sector," Management & Marketing, De Gruyter Open, vol. 10(4), pages 316-329, December.
    2. Ipek Altinbasak-Farina & Gozde Guleryuz-Turkel, 2016. "How do consumers perceive the socially responsible activities of corporations: An emerging country?s perspective," Proceedings of Business and Management Conferences 4406923, International Institute of Social and Economic Sciences.
    3. José Luis Vázquez-Burguete & César Sahelices-Pinto & Ana Lanero-Carrizo, 2017. "Corporate social responsibility and consumer behavior in the cosmetics sector: a study in the Spanish context," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(3), pages 375-390, September.

  2. Ovidiu-Ioan Moisescu, 2015. "The Impact of Customers’ Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry," Central European Business Review, University of Economics, Prague, vol. 2015(2), pages 21-30.

    Cited by:

    1. Muhammad Ali Jibran Qamar & Sameen Masood & Tehreem Junaid, 2016. "Impact of Corporate Social Responsibility on Customer Satisfaction and Retention: Evidence from the Banking Sector of Pakistan," International Journal of Financial Economics, Research Academy of Social Sciences, vol. 5(1), pages 33-45.

  3. Ovidiu I. MOISESCU & Brad ALLEN, 2010. "The Relationship Between The Dimensions Of Brand Loyalty. An Empirical Investigation Among Romanian Urban Consumers," Management & Marketing, Economic Publishing House, vol. 5(4), Winter.

    Cited by:

    1. Sheng-Wen Liu & Ying-Chieh Yang & Ralph Norcio, 2017. "Explore the Buffering Effects of Perceived Hidden Inflation on Survival of Mobile Phone Service Providers in Taiwan," Sustainability, MDPI, Open Access Journal, vol. 9(4), pages 1-12, April.

  4. Moisescu Ovidiu Ioan, 2009. "The Influence Of Market Type And Demographics On Brand Loyalty: A Study Among Urban Romanian Consumers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 737-741, May.

    Cited by:

    1. Ovidiu I. MOISESCU & Andrej BERTONCELJ, 2010. "A Comparative Study Of The Relationship Between Brand Loyalty And Market Share Among Durable And Non-Durable Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 137-145, May.

More information

Research fields, statistics, top rankings, if available.

Statistics

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 3 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (2) 2015-07-04 2015-07-04
  2. NEP-TUR: Tourism Economics (2) 2015-07-04 2015-07-04
  3. NEP-IPR: Intellectual Property Rights (1) 2015-07-04

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