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Ovidiu Ioan Moisescu

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Personal Details

First Name:Ovidiu
Middle Name:Ioan
Last Name:Moisescu
Suffix:
RePEc Short-ID:pmo401
Email:
Homepage:http://ovidiu.moisescu.googlepages.com
Postal Address:
Phone:
Location: Cluj-Napoca, Romania
Homepage: http://econ.ubbcluj.ro/
Email:
Phone: 004 0264 418652
Fax: 004 0264 412570
Postal: Str. Teodor Mihali, Nr. 58-60; 400591, Cluj Napoca
Handle: RePEc:edi:feubbro (more details at EDIRC)
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  1. Moisescu, Ovidiu-Ioan, 2014. "A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector," MPRA Paper 65310, University Library of Munich, Germany, revised Oct 2014.
  2. Moisescu, Ovidiu-Ioan, 2014. "Assessing Customer Loyalty: A Literature Review," MPRA Paper 65287, University Library of Munich, Germany.
  3. Moisescu, Ovidiu-Ioan, 2014. "A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies," MPRA Paper 65288, University Library of Munich, Germany.
  4. Moisescu, Ovidiu Ioan, 2007. "A conceptual analysis of brand evaluation," MPRA Paper 32017, University Library of Munich, Germany, revised 2007.
  5. Moisescu, Ovidiu Ioan, 2006. "Aspects regarding rebranding strategies - A conceptual and practical approach," MPRA Paper 32016, University Library of Munich, Germany, revised 2006.
  6. Moisescu, Ovidiu I., 2006. "A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity," MPRA Paper 7504, University Library of Munich, Germany.
  7. Moisescu, Ovidiu Ioan, 2005. "Some aspects regarding brand extension," MPRA Paper 32015, University Library of Munich, Germany.
  8. Moisescu, Ovidiu Ioan, 2005. "The concept of brand equity - A comparative approach," MPRA Paper 32013, University Library of Munich, Germany.
  1. Ovidiu I. Moisescu, 2015. "The Impact Of Perceived Csr On Customer Loyalty In The Personal Care Products Market," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  2. Moisescu Ovidiu-Ioan, 2015. "Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market," Management & Marketing, De Gruyter Open, vol. 10(2), pages 118-131, September.
  3. Ovidiu-Ioan Moisescu, 2015. "Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 203-220.
  4. Ovidiu-Ioan Moisescu, 2015. "The Impact of Customers’ Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry," Central European Business Review, University of Economics, Prague, vol. 2015(2), pages 21-30.
  5. Ovidiu I. Moisescu, 2015. "Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 21(1), pages 79-94, May.
  6. Ovidiu Ioan MOISESCU & Oana A. GICÃ, 2015. "Practices And Perceptions Regarding Online Promotion In The Hospitality Industry- The Case Of Guesthouses From Romania," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 19(19), pages 23-28, June.
  7. Oana Adriana Gica & Cristian-Len Nemes & Ovidiu-Ioan Moisescu, 2014. "Determinants Of Tourism Entrepreneurship: The Case Of Straja Resort," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  8. Ovidiu I. Moisescu & Oana A. Gica, 2014. "The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1191, August.
  9. Dũng Anh VŨ & Ovidiu Ioan MOISESCU, 2013. "Brand integration practices in mergers and acquisitions," Management & Marketing, Economic Publishing House, vol. 8(3), Autumn.
  10. Ovidiu I. Moisescu & Oana A. Gica, 2013. "The Effect Of Demographics And Travel Frequency On The Relationship Between Service Quality And Brand Loyalty In The Case Of Traditional Travel Agencies," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  11. Ovidiu I. MOISESCU & Brad ALLEN, 2010. "The Relationship Between The Dimensions Of Brand Loyalty. An Empirical Investigation Among Romanian Urban Consumers," Management & Marketing, Economic Publishing House, vol. 5(4), Winter.
  12. Ovidiu Ioan Moisescu & Dung Anh Vu, 2010. "A Study Of The Relation Between Brand Loyalty And Consumer Involvement With Purchase Decision And Product Class," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  13. Ovidiu Ioan Moisescu, 2010. "An Empirical Investigation Of Romania'S Country Brand As Tourism Destination," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  14. Moisescu Ovidiu Ioan, 2009. "The Influence Of Market Type And Demographics On Brand Loyalty: A Study Among Urban Romanian Consumers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 737-741, May.
  15. Ovidiu Ioan Moisescu, 2009. "The Relation Between Unaided Brand Awareness And Brand Commercial Performance: A Study Among Urban Romanian Consumers," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  16. Moisescu Ovidiu Ioan & Gica Oana Adriana, 2007. "A Comparative Analysis Regarding Brand Name Strategies," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(9S), pages 79-86, May.
  17. Moisescu Ovidiu Ioan & Gica Oana Adriana, 2007. "An Analysis Of The Brand Loyalty Based Consumer Typology," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(8), pages 83-88, April.
  18. Gica Oana Adriana & Moisescu Ovidiu Ioan, 2007. "Performance Measurement - The Balanced Scorecard Perspective," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(8), pages 48-53, April.
  19. Moisescu Ovidiu Ioan, 2006. "Marca – Definitie Si Semnificatii," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(6), pages 70-75, April.
3 papers by this author were announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-IPR: Intellectual Property Rights (1) 2015-07-04. Author is listed
  2. NEP-MKT: Marketing (2) 2015-07-04 2015-07-04. Author is listed
  3. NEP-TUR: Tourism Economics (2) 2015-07-04 2015-07-04. Author is listed

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