IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/32015.html
   My bibliography  Save this paper

Some aspects regarding brand extension

Author

Listed:
  • Moisescu, Ovidiu Ioan

Abstract

Brand extensions have been developing for the last decade as one of the most important growth strategy. This paper tries to point out some of the basic issues and outline the main advantages and disadvantages involved, as well as the key elements when evaluating brand extension opportunities and effects.

Suggested Citation

  • Moisescu, Ovidiu Ioan, 2005. "Some aspects regarding brand extension," MPRA Paper 32015, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:32015
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/32015/1/MPRA_paper_32015.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    brand extension; brand equiy;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:32015. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.