IDEAS home Printed from
   My bibliography  Save this article

Perceived Risk, Price And Online Travel Agencies: Does Price Always Matter?


  • Patricea Elena BERTEA

    (University “A. I. Cuza”, Iasi, Romania)

  • Ovidiu I. MOISESCU

    (“Babes-Bolyai” University of Cluj-Napoca, Romania)


The present study analyzes the influence of price level in the case of online shopping for travel services. The methodology used is a quasi experiment developed in the online environment. The analysis is made within groups and follows three scenarios which depend on the level of brand awareness. Inside each scenario price takes two levels: similar to competition and smaller than competition. Results show that price does not have an influence on all types of perceived risk and that its influence depends also on the brand awareness component.

Suggested Citation

  • Patricea Elena BERTEA & Ovidiu I. MOISESCU, 2011. "Perceived Risk, Price And Online Travel Agencies: Does Price Always Matter?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 32-42, May.
  • Handle: RePEc:aio:manmar:v:ix:y:2011:i:1:p:32-42

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Ştefan MATEI, 2014. "Analysis Of Wine Sector: Developments And Prospects The World And In Europe," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 31, pages 223-236, November.
    2. Ştefan MATEI, 2014. "Marketing Implication In Wine Economy," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 31, pages 215-222, November.
    Full references (including those not matched with items on IDEAS)

    More about this item


    perceived risk; price; online travel agencies; e-commerce; e-tourism.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:ix:y:2011:i:1:p:32-42. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Catalin Barbu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.