The Influence Of Market Type And Demographics On Brand Loyalty: A Study Among Urban Romanian Consumers
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References listed on IDEAS
- Barry L. Bayus, 1992. "Brand Loyalty and Marketing Strategy: An Application to Home Appliances," Marketing Science, INFORMS, vol. 11(1), pages 21-38.
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Cited by:
- Ovidiu I. MOISESCU & Andrej BERTONCELJ, 2010. "A Comparative Study Of The Relationship Between Brand Loyalty And Market Share Among Durable And Non-Durable Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 137-145, May.
- Mohamed Ali Barakat Ali, 2020. "Factors Affecting Customers Loyalty to Mobile Services Companies’ Brands," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(2), pages 1-85, July.
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More about this item
Keywords
brand loyalty; brand equity; buying context; repurchase intention;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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