Report NEP-MKT-2015-07-04

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Moisescu, Ovidiu-Ioan, 2014, "Assessing Customer Loyalty: A Literature Review," MPRA Paper, University Library of Munich, Germany, number 65287, Dec.
• Sondes ZOUAGHI, 2015, "La segmentation ethnique en marketing : un outil de maintien de la domination sociale en France," Thema Working Papers, THEMA (Théorie Economique, Modélisation et Applications), CY Cergy-Paris University, ESSEC and CNRS, number 2015-07.
• COMBRIS Pierre & SEABRA PINTO Alexandra & GIRAUD HERAUD Eric, 2015, "Relative willingness to pay and surplus comparison mechanism in experimental auctions," Cahiers du GREThA (2007-2019), Groupe de Recherche en Economie Théorique et Appliquée (GREThA), number 2015-20.
• Moisescu, Ovidiu-Ioan, 2014, "A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector," MPRA Paper, University Library of Munich, Germany, number 65310, Oct, revised Oct 2014.
• Novelli, Francesco, 2015, "Detection and Measurement of Sales Cannibalization in Information Technology Markets," Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL), number 74179, Feb.
• Crawford, Gregory, 2015, "The Economics of Television and Online Video Markets," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 10676, Jun.
• Item repec:vuw:vuwmba:4413 is not listed on IDEAS anymore

• Dalbir Singh & M. R. P. Singh, 2015, "Customer Satisfaction In Terms Of Company Image, Consultancy & Customer Service: A Case Of Jindal Industries," Working papers, Voice of Research, number 2015-06-16, Jun.
• Item repec:vuw:vuwmba:4464 is not listed on IDEAS anymore

Report NEP-MKT-2015-07-04

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.

Subscribe to this report: email, RSS, or Mastodon, or Bluesky.

Other reports in NEP-MKT

The following items were announced in this report: