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Internet Users - Statistical Picture, Comparisons And Trends



    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

The widening of the digital medium into all the branches of human activity raised a challenge for marketing online experts. We know all that in cyberspace consumers from two different world, on and offline meet. Consequently the cyber marketer should know very well the profile and preferences of the cyber consumers in order to generate coping efficient actions specific for the new medium.

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File Function: Revised version, 2009
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Article provided by Babes-Bolyai University, Faculty of Business in its journal JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA.

Volume (Year): (2009)
Issue (Month): ()

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Handle: RePEc:bbn:journl:2009_3_19_tutunea
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