IDEAS home Printed from
   My bibliography  Save this article

Paradigmenwechsel der Discount – Vertriebsformen im Lebensmittel – Einzelhandel Dritter Teil einer Tetralogie


  • Rose, Karl

    (Techn. Univ. Varna und FOM)


For approx. three years the discount food industry has been going through a paradigm shift without a real willingness to accept this fact or admit that it is happening. Just a few years ago these core statements applied: "What can one do without" or "recognizable price difference through store brands with comparable quality", this resulted in a distortion - now the opposite is true: "Which service should we offer" and "which brand-name products should we offer?" In addition, of late the question of shop design i.e. appearance has arisen and its implied air of high quality. All these factors together have resulted in the lines between discount stores and supermarkets becoming fluid, even erased. The perception of significant differences in prices is vanishing and the risk of no longer being recognized as a discount store is rising. And this is all due to the fact that in the face of stagnating market shares the industry is searching for sales revenue resources. Considering the emerging shop design i.e. appearances one can still speak of the rationalized supermarket, but the newest tested form is, however, better described with the term presentation-oriented supermarket.

Suggested Citation

  • Rose, Karl, 2017. "Paradigmenwechsel der Discount – Vertriebsformen im Lebensmittel – Einzelhandel Dritter Teil einer Tetralogie," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 01, pages 13-21, June.
  • Handle: RePEc:ris:zfioef:0091

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item


    service expansion; listing of brand names; approximation; sales resources;

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:zfioef:0091. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jeannette Schröter). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.