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Fair trade consumption: An updated systematic literature review

Author

Listed:
  • Elena Kossmann

Abstract

This working paper extends the previously published systematic literature review on factors affecting consumer behaviour with regard to fair trade consumption ( Kossmann & Gómez-Suárez, 2019). The author searched for seven keyword combinations in three databases containing in total 246 marketing journals. The articles were reviewed according to the methodology of systematic literature reviews and appropriately placed in thematic groups to enable further analysis. The published paper was updated in November 2020 as part of the author´s doctoral thesis (2021). To avoid repetition, results from these two sources are quoted, where appropriate, but not repeated. Rather, this paper presents the state-of-the-art research on fair trade consumerism in 2020 and 2021, compares with existing research and highlights avenues for future research.

Suggested Citation

  • Elena Kossmann, 2022. "Fair trade consumption: An updated systematic literature review," DOCFRADIS Working Papers 2205, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2022.
    • Handle: RePEc:ovr:docfra:2205
    as

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    File URL: http://www.catedrafundacionarecesdcuniovi.es/docs_trabajo/3xp1r_DOCFRADIS_2022_2205.pdf
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    More about this item

    Keywords

    Ethical Purchasing Gap; Ethical Consumption; Fair Trade.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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