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Relationship Between Environmental Concern And Green Purchasing Behavior


  • Kasim Tatic

    () (School of Economics and Business in Sarajevo)

  • Merima Cinjarevic

    () (School of Economics and Business in Sarajevo)


The aim of this paper was to establish the relationship between environmental concern and consumers’ green purchasing behavior. A survey instrument was developed that used scales to measure general environmental beliefs (HEP-NEP general environmental beliefs questions) and consumer’s intention to buy environmental friendly products. Data were collected from a convenient (non-probability sampling method) sample of 150 consumers in the Sarajevo region. The results indicated that significant positive correlation does not exist between the environmental concern and consumer’s green purchasing behavior. Expected gender difference on environmental concern scale and green purchasing scale was noticed, confirming that females scores higher than males. Other demographic characteristics: age, education and income did not generate significant differences on the environmental concern scale and green purchasing scale. The sample size was relatively small (n=150) and data collection took place only in Sarajevo. The other influences that encourage consumer’s intention to purchase environmentally friendly products need renewed attention. It would be useful to investigate in detail how various influences support green purchasing behavior.

Suggested Citation

  • Kasim Tatic & Merima Cinjarevic, 2010. "Relationship Between Environmental Concern And Green Purchasing Behavior," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 6, pages 801-810.
  • Handle: RePEc:osi:journl:v:6:y:2010:p:801-810

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    Cited by:

    1. Jan Goebel & Christian Krekel & Tim Tiefenbach & Nicolas Ziebarth, 2015. "How natural disasters can affect environmental concerns, risk aversion, and even politics: evidence from Fukushima and three European countries," Journal of Population Economics, Springer;European Society for Population Economics, vol. 28(4), pages 1137-1180, October.
    2. Jan Goebel & Christian Krekel & Tim Tiefenbach & Nicholas R. Ziebarth, 2014. "Natural Disaster, Environmental Concerns, Well-Being and Policy Action," CINCH Working Paper Series 1405, Universitaet Duisburg-Essen, Competent in Competition and Health.
    3. Blankenberg, Ann-Kathrin & Alhusen, Harm, 2018. "On the determinants of pro-environmental behavior: A guide for further investigations," Center for European, Governance and Economic Development Research Discussion Papers 350, University of Goettingen, Department of Economics.

    More about this item


    environmental concern; consumer behavior; green purchasing behavior; environmental responsibility;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General
    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines


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