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Travel Writing in Place Branding - A Case Study on Nantes

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  • Mansfield, Charlie

Abstract

One of the main channels to communicate city branding, designed to attract British tourists for short breaks and create economic development through tourism, is the travel section of the UK national press. With many newspapers now online for readers to browse, city branders have an accessible source of data to evaluate how their offer is presented. In this research, a collection of travel articles is analysed into themes for comparison with the elements used in place branding. The analysis discovers that 3 key elements used by commercial and academic place branders are not covered by contributors to the travel sections of the UK national press. The study is extended to explore how practices from academic research can be used in place-making to address these gaps.

Suggested Citation

  • Mansfield, Charlie, 2017. "Travel Writing in Place Branding - A Case Study on Nantes," MPRA Paper 88017, University Library of Munich, Germany, revised 31 Dec 2017.
    • Handle: RePEc:pra:mprapa:88017
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    File URL: https://mpra.ub.uni-muenchen.de/88017/1/MPRA_paper_88017.pdf
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    References listed on IDEAS

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    1. Benur, Abdelati M. & Bramwell, Bill, 2015. "Tourism product development and product diversification in destinations," Tourism Management, Elsevier, vol. 50(C), pages 213-224.
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    Cited by:

    1. Giannopoulos, Antonios & Skourtis, George & Kalliga, Alexandra & Dontas-Chrysis, Dimitrios-Michail & Paschalidis, Dimitrios, 2020. "Co-creating high-value hospitality services in the tourism ecosystem: Towards a paradigm shift?," MPRA Paper 100670, University Library of Munich, Germany.
    2. Giannopoulos, Antonios & Skourtis, George & Kalliga, Alexandra & Dontas-Chrysis, Dimitrios-Michail & Paschalidis, Dimitrios, 2020. "Co-creating high-value hospitality services in the tourism ecosystem: Towards a paradigm shift?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(2), pages 3-11.

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    More about this item

    Keywords

    Place Branding; Travel Writing; Nantes; Destination Branding;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development

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