The Influence Of Instagram Likes On Consumer Attitude And Purchase Intention Of E-Commerce Users In Bosnia And Herzegovina
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More about this item
Keywords
consumer attitude; involvement on seller’s Instagram; attitude towards the seller’s Instagram account; purchase intention; e-commerce; s-commerce; social networking sites;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
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