IDEAS home Printed from https://ideas.repec.org/a/rdc/journl/v5y2014i3p26-29.html
   My bibliography  Save this article

Focusing Marketing Strategy with Segmentation

Author

Listed:
  • TANASE, George Cosmin

Abstract

A manager who develops an understanding of the needs and characteristics of specific groups of target customers within the broader market may see new, breakthrough opportunities. But it’s not always obvious how to identify the real needs of a target market—or the marketing mix that those customers will see as different from, and better than, what is available from a competitor. Identifying a company’s market is an important but sticky issue. In general, a market is a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or services—that is, ways of satisfying those needs. However, within a general market, marketing-oriented managers develop marketing mixes for specific target markets. Getting the firm to focus on specific target markets is vital.

Suggested Citation

  • TANASE, George Cosmin, 2014. "Focusing Marketing Strategy with Segmentation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(3), pages 26-29, September.
  • Handle: RePEc:rdc:journl:v:5:y:2014:i:3:p:26-29
    as

    Download full text from publisher

    File URL: http://crd-aida.ro/RePEc/rdc/v5i3/4.pdf
    Download Restriction: no

    More about this item

    Keywords

    Market Segmentation; Segmenters; Target; Customer Type; Demographic Characteristics; Product-Market; Generic Needs; Opportunities;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rdc:journl:v:5:y:2014:i:3:p:26-29. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Theodor Valentin Purcarea) The email address of this maintainer does not seem to be valid anymore. Please ask Theodor Valentin Purcarea to update the entry or send us the correct email address. General contact details of provider: http://www.distribution-magazine.eu .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.