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Consumers' Valuation of GMO Segregation Programs in Japan

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  • Matsumoto, Shigeru

Abstract

The contingent valuation method was used to elicit Japanese consumers' willingness-to-pay for genetically modified organism (GMO) segregation programs. The results revealed that most consumers pay nonnegligible premiums for products produced under strict GMO-segregation programs. However, we found that the premium did not vary by the threshold level of GMO content in the product. We further found that a government certification did not increase the premium for GMO-segregation programs. Therefore, an additional mandatory regulation to reduce GMO contaminations would not be worthwhile because such a regulation would incur substantial enforcement costs.

Suggested Citation

  • Matsumoto, Shigeru, 2006. "Consumers' Valuation of GMO Segregation Programs in Japan," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 38(1), pages 201-211, April.
    • Handle: RePEc:cup:jagaec:v:38:y:2006:i:01:p:201-211_02
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    Cited by:

    1. Konduru, Srinivasa & Kalaitzandonakes, Nicholas G. & Magnier, Alexandre, 2009. "GMO Testing Strategies and Implications for Trade: A Game Theoretic Approach," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49594, Agricultural and Applied Economics Association.
    2. Ajewole, Kayode & Peterson, Hikaru H. & Yamaura, Koichi, 2015. "Japanese Consumer Preferences toward GM Foods after the Great East Japan Earthquake," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205611, Agricultural and Applied Economics Association.
    3. Alexandre Magnier & Nicholas Kalaitzandonakes & Jayson Lusk, 2022. "Changes in Consumer Preferences toward Non‐GM Foods within an Information‐Rich Environment: The Case of the Washington State Ballot Initiative," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 44(1), pages 489-510, March.
    4. Munro, Alistair, 2008. "The spatial impact of genetically modified crops," Ecological Economics, Elsevier, vol. 67(4), pages 658-666, November.

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