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New Perspectives In Using Marketing In The Online Environment


  • Anamaria-Catalina RADU

    () (The Bucharest Academy of Economic Studies,Romania)

  • Andra DOBRESCU

    () (The Bucharest Academy of Economic Studies)

  • Ivona STOICA

    () (Dimitrie Cantemir Christian University, Bucharest, Romania)


Online marketing has experienced a remarkable growth in the last period of time, due to technological developments registered in the cyberspace. The Internet has been the one that has enabled the development of this field, providing a number of benefits for both consumers and producers. Thus, it can be seen as a mediator in the communication channel. Moreover, an action in the online environment supports bidders in the activities they conduct, facilitating product distribution and promotion. Looking from the perspective of consumers, it facilitates online offering information on marketed products and provides consumers with the ability to compare products on the market, both in terms of organoleptic components and in terms of prices, modality distribution and analyses to promote. In this way, online marketing environment adds value activities in the traditional environment, trying to better satisfy the needs and demands in the market. This paper provides an overview on how marketing has evolved in the online environment and highlights the main feature that sets it apart from the traditional.

Suggested Citation

  • Anamaria-Catalina RADU & Andra DOBRESCU & Ivona STOICA, 2013. "New Perspectives In Using Marketing In The Online Environment," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 4(2), pages 21-25, July-Dece.
  • Handle: RePEc:urn:urnste:v:4:y:2013:i:2:p:21-25

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    marketing; onlinemarketing; web technologies; web tools;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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