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Banner Ad, The Tool Of Persuasion In E-Marketing

Author

Listed:
  • Florin-Alexandru LUCA

    (Economics and Marketing Department,”Gheorghe Asachi” Technical University, Iaşi)

  • Constantin SASU

    (”Alexandru Ioan Cuza” University, Iaşi, România)

  • Geanina BUBĂSCU-MOSCALU

    (Doctoral School of Economics and Business Administration,”Alexandru Ioan Cuza” University, Iaşi)

Abstract

The Internet is in full ascension and it offers a complex and exact online promotion instrument. 60 trillion web pages are currently indexed in the Google search engine. Each of these pages can offer an online promotion source. Once with Internet ascension more and more companies extend their business online. This study concerns a range of aspects which must be taken into account by the web marketers and developers once with the quick changes on the Internet. Being so dynamic and unpredictable, the Internet offers the hardest challenge for those who come with online promotion solutions.

Suggested Citation

  • Florin-Alexandru LUCA & Constantin SASU & Geanina BUBĂSCU-MOSCALU, 2015. "Banner Ad, The Tool Of Persuasion In E-Marketing," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 34, pages 485-492, November.
  • Handle: RePEc:cmj:interc:y:2015:i:34:p:485-492
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    More about this item

    Keywords

    Online Banner; Internet; Advertising; E-marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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