IDEAS home Printed from https://ideas.repec.org/a/cmj/seapas/y2014i5p555-562.html
   My bibliography  Save this article

Green: Marketing, Products And Consumers

Author

Listed:
  • Raluca-Mihaela SANDU

    (Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iaşi, România)

Abstract

The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products and green consumers. Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. In relation to this, there has been a change in consumption patterns. As a result, a new segment of consumers was introduced, the so called green consumers. Green marketing tries to adapt by putting in the center of attention theneeds of such a consumer. An increase of organic products exists in both parts, in demand and offer. To maintain the welfare of present and future generations, a sustainable development is essentially.

Suggested Citation

  • Raluca-Mihaela SANDU, 2014. "Green: Marketing, Products And Consumers," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 555-562, November.
    • Handle: RePEc:cmj:seapas:y:2014:i:5:p:555-562
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/SPAS_5_78.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. George Hove & Thomas Rathaha, 2021. "The Extent Green Marketing Has Been Embraced in the Construction Industry - Employee Perspective in Zimbabwe," International Business Research, Canadian Center of Science and Education, vol. 14(6), pages 1-78, June.
    2. Salwa Mkik & Mustapha Khouilid & Amina Aomari, 2017. "Green Advertising and Environmentally Consumption: The Level of Awareness and Moroccan Costumer’s Perception," Post-Print hal-01581428, HAL.

    More about this item

    Keywords

    Green marketing; Eco-friendly products; Green consumers; Consumption;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • E21 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:seapas:y:2014:i:5:p:555-562. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.