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L'instrumentalisation des valeurs:une ressource stratégique pour l'entreprise?La démarche du groupe Fournier

Author

Listed:
  • Samuel Mercier

    (IAE Dijon - LATEC/FARGO)

Abstract

Cet article s'intéresse au phénomène d'instrumentalisation des valeurs fondamentales de l'entreprise comme force d'homogénéisation. Ce besoin semble répondre à la nécessité de construire une identité sociale. La démarche du groupe Fournier est explicitée dans le cadre d'une approche "Ressources". L'analyse des conditions de réussite de cette démarche met en évidence la nécessité pour l'entreprise de parvenir à maintenir une cohérence d'ensemble de sa politique générale et de réduire l'inévitable tension entre l'idéal et le réel.

Suggested Citation

  • Samuel Mercier, 2000. "L'instrumentalisation des valeurs:une ressource stratégique pour l'entreprise?La démarche du groupe Fournier," Working Papers CREGO 1001001, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
  • Handle: RePEc:dij:wpfarg:1001001
    Note: article publié dans Gestion, vol.26, n°2, été 2001, p. 12-18.
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    Citations

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    Cited by:

    1. Julie Olivero & Pierre Batteau, 2012. "Les risques industrialo-environnementaux perçus par les entreprises et impacts sur les décisions en matière de gestion. Etude exploratoire sur les bassins industriels de Gardanne et de Fos-Berre," Post-Print hal-02274494, HAL.
    2. Nathalie Duran, 2011. "Chapitre 8 - L'Actionnaire client et la création de valeur," Post-Print hal-01802990, HAL.
    3. Wafa Ben Ahmed Naouar, 2016. "Contribution of the Management System and the Institutional Framework to the Efficiency of Values-Based Management," Journal of Business Ethics, Springer, vol. 135(4), pages 787-796, June.

    More about this item

    Keywords

    valeurs; ressources; culture;
    All these keywords.

    JEL classification:

    • J59 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Other
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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