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L'instrumentalisation des valeurs : une ressource stratégique pour l'entreprise ? La démarche du groupe Fournier

Author

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  • Samuel Mercier

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cet article s'intéresse au phénomène d'instrumentalisation des valeurs fondamentales de l'entreprise comme force d'homogénéisation. Ce besoin semble répondre à la nécessité de construire une identité sociale. La démarche du groupe Fournier est explicitée dans le cadre d'une approche "Ressources". L'analyse des conditions de réussite de cette démarche met en évidence la nécessité pour l'entreprise de parvenir à maintenir une cohérence d'ensemble de sa politique générale et de réduire l'inévitable tension entre l'idéal et le réel.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Samuel Mercier, 2001. "L'instrumentalisation des valeurs : une ressource stratégique pour l'entreprise ? La démarche du groupe Fournier," Post-Print hal-00155572, HAL.
    • Handle: RePEc:hal:journl:hal-00155572
    as

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    Cited by:

    1. Julie Olivero & Pierre Batteau, 2012. "Les risques industrialo-environnementaux perçus par les entreprises et impacts sur les décisions en matière de gestion. Etude exploratoire sur les bassins industriels de Gardanne et de Fos-Berre," Post-Print hal-02274494, HAL.
    2. Nathalie Duran, 2011. "Chapitre 8 - L'Actionnaire client et la création de valeur," Post-Print hal-01802990, HAL.
    3. Wafa Ben Ahmed Naouar, 2016. "Contribution of the Management System and the Institutional Framework to the Efficiency of Values-Based Management," Journal of Business Ethics, Springer, vol. 135(4), pages 787-796, June.

    More about this item

    JEL classification:

    • J59 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Other
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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