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Marketing and Business Development between Idea, Scientific Discovery and Innovation

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  • Lucian-Florin Onișor

    (Bucharest University of Economic Studies)

Abstract

Starting from the emergence of the basic ideas, scientific development of them to successive innovations derived from, the paper develops around the way in which marketing science contributes to the business development. It is presented the vision of marketing from a historical perspective that characterized feudalism, communism, capitalism and knowledge based society. Based on documentary research is discussed the necessity of adopting innovations and the multidisciplinary nature of innovation as a process. European policies are presented for the development of innovation and regional development programs already implemented. The paper concludes by highlighting new facets of the innovation concept in economic theory, the legal framework for the marketing of innovative technologies and the limits of intellectual property rights of those who innovate.

Suggested Citation

  • Lucian-Florin Onișor, 2015. "Marketing and Business Development between Idea, Scientific Discovery and Innovation," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 29-39, July.
    • Handle: RePEc:aes:icmbdj:v:1:y:2015:i:1:p:29-39
    as

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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Marketing; Idea; Scientific Discovery; Innovation; Development.;
    All these keywords.

    JEL classification:

    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory
    • E20 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - General (includes Measurement and Data)
    • I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development
    • K20 - Law and Economics - - Regulation and Business Law - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • N10 - Economic History - - Macroeconomics and Monetary Economics; Industrial Structure; Growth; Fluctuations - - - General, International, or Comparative
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • P50 - Political Economy and Comparative Economic Systems - - Comparative Economic Systems - - - General

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