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Product portfolio management and performance: Evidence from a survey of innovative Brazilian companies

Author

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  • Jugend, Daniel
  • da Silva, Sérgio Luis
  • Salgado, Manoel Henrique
  • Miguel, Paulo Augusto Cauchick

Abstract

Portfolio management is gaining increasing attention from researchers and practitioners involved in innovation and product development. In this context, this study aims to analyze the product portfolio management practices that innovative firms in a developing country adopt. This investigation also aims to establish the relationship between these practices and product portfolio performance. The study carries out a quantitative survey on a sample of 71 Brazilian firms, and the results demonstrate that practices associated with formalization, systematization, and clarification in product portfolio decision making significantly influence the fulfillment of performance objectives. In addition, some companies face difficulty in fulfilling the balance of portfolio products, and this difficulty possibly relates to the concentration of incremental innovation efforts in new product development.

Suggested Citation

  • Jugend, Daniel & da Silva, Sérgio Luis & Salgado, Manoel Henrique & Miguel, Paulo Augusto Cauchick, 2016. "Product portfolio management and performance: Evidence from a survey of innovative Brazilian companies," Journal of Business Research, Elsevier, vol. 69(11), pages 5095-5100.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:5095-5100
    DOI: 10.1016/j.jbusres.2016.04.086
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    References listed on IDEAS

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    1. Teller, Juliane & Unger, Barbara & Kock, Alexander & Gemünden, Hans Georg, 2012. "Formalization of Project Portfolio Management: The Moderating Role of Portfolio Complexity," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 63283, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. John Hauser & Gerard J. Tellis & Abbie Griffin, 2006. "Research on Innovation: A Review and Agenda for," Marketing Science, INFORMS, vol. 25(6), pages 687-717, 11-12.
    3. Kopmann, Julian & Kock, Alexander & Killen, Catherine & Gemünden, Hans Georg, 2015. "Business Case Control in Project Portfolios - An Empirical Investigation of Performance Consequences and Moderating Effects," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 76146, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    4. Raul O. Chao & Stylianos Kavadias, 2008. "A Theoretical Framework for Managing the New Product Development Portfolio: When and How to Use Strategic Buckets," Management Science, INFORMS, vol. 54(5), pages 907-921, May.
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    Cited by:

    1. Daniel Jugend & José Figueiredo & Marco Antonio Paula Pinheiro, 2017. "Environmental Sustainability and Product Portfolio Management in Biodiversity Firms: A Comparative Analysis between Portugal and Brazil," Contemporary Economics, Vizja University, vol. 11(4), December.
    2. Haijian Si & Stylianos Kavadias & Christoph Loch, 2022. "Managing innovation portfolios: From project selection to portfolio design," Production and Operations Management, Production and Operations Management Society, vol. 31(12), pages 4572-4588, December.
    3. Daniel Jugend & Joao Victor Rojas Luiz & Charbel Jose Chiappetta Jabbour & Sérgio Luis a Silva & Ana Beatriz Lopes de Sousa Jabbour & Manoel Henrique Salgado, 2017. "Green Product Development and Product Portfolio Management: Empirical Evidence from an Emerging Economy," Business Strategy and the Environment, Wiley Blackwell, vol. 26(8), pages 1181-1195, December.
    4. Tomasz Brzęczek, 2020. "Optimisation of product portfolio sales and their risk subject to product width and diversity," Review of Managerial Science, Springer, vol. 14(5), pages 1009-1027, October.
    5. Thakur-Wernz, Pooja & Bruyaka, Olga & Contractor, Farok, 2022. "Sourcing portfolio diversity in new product development: Antecedents and performance implications," Journal of Business Research, Elsevier, vol. 150(C), pages 179-193.
    6. Theresa Eckert & Stefan Hüsig, 2022. "Innovation portfolio management: a systematic review and research agenda in regards to digital service innovations," Management Review Quarterly, Springer, vol. 72(1), pages 187-230, February.
    7. Zhu, Qingyun & Wang, Yiru & Xu, Xun & Sarkis, Joseph, 2025. "How loud is consumer voice in product deletion decisions? Retail analytic insights," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).

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