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Open Innovation and Social Big Data for Sustainability: Evidence from the Tourism Industry

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  • Pasquale Del Vecchio

    (Department of Engineering for Innovation, University of Salento, 73100 Lecce, Italy)

  • Gioconda Mele

    (Department of Engineering for Innovation, University of Salento, 73100 Lecce, Italy)

  • Valentina Ndou

    (Department of Engineering for Innovation, University of Salento, 73100 Lecce, Italy)

  • Giustina Secundo

    (Department of Engineering for Innovation, University of Salento, 73100 Lecce, Italy)

Abstract

This paper aims to contribute to the debate on Open Innovation in the age of Big Data by shedding new light on the role that social networks can play as enabling platforms for tourists’ involvement and sources for the creation and management of valuable knowledge assets. The huge amount of data generated on social media by tourists related to their travel experiences can be a valid source of open innovation. To achieve this aim, this paper presents evidence of a digital tourism experience, through a longitudinal case study of a destination in Apulia, a Southern European region. The findings of the study demonstrate how social Big Data could open up innovation processes that could be of support in defining sustainable tourism experiences in a destination.

Suggested Citation

  • Pasquale Del Vecchio & Gioconda Mele & Valentina Ndou & Giustina Secundo, 2018. "Open Innovation and Social Big Data for Sustainability: Evidence from the Tourism Industry," Sustainability, MDPI, Open Access Journal, vol. 10(9), pages 1-15, September.
  • Handle: RePEc:gam:jsusta:v:10:y:2018:i:9:p:3215-:d:168592
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    Cited by:

    1. Michał Roman & Monika Roman & Arkadiusz Niedziółka, 2020. "Spatial Diversity of Tourism in the Countries of the European Union," Sustainability, MDPI, Open Access Journal, vol. 12(7), pages 1-16, March.
    2. Bongsug (Kevin) Chae & Gyuhyeong Goh, 2020. "Digital Entrepreneurs in Artificial Intelligence and Data Analytics: Who Are They?," Journal of Open Innovation: Technology, Market, and Complexity, MDPI, Open Access Journal, vol. 6(3), pages 1-15, July.
    3. Miguel Ángel Montañés-Del-Río & José Aurelio Medina-Garrido, 2020. "Determinants of the Propensity for Innovation among Entrepreneurs in the Tourism Industry," Sustainability, MDPI, Open Access Journal, vol. 12(12), pages 1-18, June.
    4. Saqib Ali & Petra Poulova & Fakhra Yasmin & Muhammad Danish & Waheed Akhtar & Hafiz Muhammad Usama Javed, 2020. "How Big Data Analytics Boosts Organizational Performance: The Mediating Role of the Sustainable Product Development," Journal of Open Innovation: Technology, Market, and Complexity, MDPI, Open Access Journal, vol. 6(4), pages 1-30, December.
    5. Christina Katsikari & Leonidas Hatzithomas & Thomas Fotiadis & Dimitrios Folinas, 2020. "Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism," Sustainability, MDPI, Open Access Journal, vol. 12(11), pages 1-18, June.
    6. Yamilé Pérez Guilarte & Daniel Barreiro Quintáns, 2019. "Using Big Data to Measure Tourist Sustainability: Myth or Reality?," Sustainability, MDPI, Open Access Journal, vol. 11(20), pages 1-19, October.
    7. Belén Payán-Sánchez & Luis Jesús Belmonte-Ureña & José Antonio Plaza-Úbeda & Diego Vazquez-Brust & Natalia Yakovleva & Miguel Pérez-Valls, 2021. "Open Innovation for Sustainability or Not: Literature Reviews of Global Research Trends," Sustainability, MDPI, Open Access Journal, vol. 13(3), pages 1-29, January.
    8. Angelo Presenza & Antonio Messeni Petruzzelli & Angelo Natalicchio, 2019. "Business Model Innovation for Sustainability. Highlights from the Tourism and Hospitality Industry," Sustainability, MDPI, Open Access Journal, vol. 11(1), pages 1-5, January.

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